RANJITH KAIPPADA , MANAGING DIRECTOR , CLOUD BOX TECHNOLOGIES
Q & A
EDITOR ’ S
In today ’ s digital era , enterprise end customers might find it difficult to channel through the chaos caused by existing and emerging technologies . That is where channel partners come into the picture . Channel partners play a vital role as the single point of contact enabling enterprises ’ end customers adopt the latest technologies such as public , multi-cloud , and hybrid cloud platforms , with ease and without facing the brunt of service providers .
As channel partners are at the core of the cloud infrastructure , they have sound knowledge and expertise on cloud offerings available in any given region .
RANJITH KAIPPADA , MANAGING DIRECTOR , CLOUD BOX TECHNOLOGIES
This helps them recommend tailored cloud solutions to enterprise end customers that do not just meet their objectives and business demands but offer unparalleled customisation and cost efficiency .
Channel partners run assessments and consultations supporting everything from initial planning and adoption to the overall cloud enablement lifecycle ensuring minimal disruption and optimal performance .
The digital transformation journey may seem straightforward on paper however , it is riddled with complex landscapes , especially concerning cloud security . With the expertise at their disposal , channel partners can assist enterprise end customers in integrating sophisticated cybersecurity defence measures .
Channel partners run assessments supporting everything from initial planning and adoption to the overall cloud enablement lifecycle .
Oftentimes , the cost of a project is one of the major reasons why enterprise end customers might backtrack from going on the cloud or subscribing to it . With strategic relationships with cloud providers and other parties at their disposal , channel partners can leverage tailor-made solutions at costeffective prices which essentially benefits the end users as they will see reduced expenses leaving their bank accounts in a better position while using cloud solutions in any capacity .
Additionally , embracing cloud solutions benefits enterprise end customers in realising higher ROI , a major value proposition that cannot be neglected . Having cloud solutions ensures improved performance on applications , smoother data access , and enhanced user experience contributing to higher customer satisfaction .
Channel partners help fortify enterprise end customers ’ digital defences using methodologies such as threat detection , continuous monitoring , compliance management , and others , to steer away from the catastrophic implications cyber threats can bring upon especially on companies that let their cyber guard down even for a short while .
Moving forward , channel partners have specialists across different domains especially when it comes to adopting emerging technologies . It includes but is not limited to IoT , AI , and ML , among others , which empower enterprises to harness digital transformation ensuring enhanced customer experiences , higher business growth , and an edge over competitors in today ’ s digital age .
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