Intelligent Tech Channels Issue 75 | Page 30

GLOBAL
REGIONAL CHANNELS
GLOBAL

TOO GOOD TO GO IS FIRST TO QUALIFY AS RECOGNISED ZEBRA SUSTAINABILITY PARTNER

Too Good To Go , the social impact company behind the world ’ s largest marketplace for surplus food , is the first to qualify as a recognised Zebra Sustainability Partner . The Too Good To Go Platform , its end-to-end surplus food management solution , allows grocery retailers to unlock value from excess inventory and reduce food waste .

It seamlessly tracks and helps to redistribute surplus food , thanks to its integration with the Too Good To Go Marketplace , where 90 million registered users in 17 countries across Europe and North America are ready to buy and collect .
Zebra Technologies , announced the launch of its Sustainability Partner Recognition Programme to acknowledge channel partners who implement Zebra solutions to achieve sustainable outcomes . The new programme is open to all Zebra PartnerConnect hardware and ISV partners globally .
Other examples of sustainable business outcomes include a shelflife food management system that checks expiry dates and adjusts prices for customers , location and tracking solutions that pick the most efficient routes for vehicles , and autonomous mobile robots that automate and optimise warehouse recycling .
Bill Cate , Vice President , Marketing , Portfolio and Ecosystems , Zebra Technologies
To qualify for the Sustainability Partner Recognition Programme , partners demonstrate a minimum of three new sustainability solution deployments . They also commit to help customers improve their sustainability performance on an ongoing basis and support their alignment to best practices .
Qualifying partners receive an exclusive sustainability recognition logo they can use in their marketing , communications and RFP proposals and a dedicated identifier in Zebra ’ s Partner Locator platform . Zebra will also provide them with joint marketing resources , discretionary marketing development funds , and training on corporate and product initiatives .
“ Our Sustainability Partner Recognition Programme is important because our end-user customers are increasingly asking us to help them leverage digital and automation solutions to drive sustainable outcomes ,” said Bill Cate , Vice President , Marketing , Portfolio and Ecosystems , Zebra Technologies .
“ Customers need to feel confident that they can easily find and work with credible partners to support them in achieving these outcomes .” “ Since its launch in 2015 , Too Good To Go has helped save over 300 million meals from going to waste . In 2023 , we added 21 million new registered users and 72,000 new active stores to our global community , increasing our impact and saving more than 100 million meals from being wasted in just one year ,” said Simon Leesley , Chief Operating Officer , Too Good To Go .
“ With Zebra ’ s recognition and support , we will work together to keep delivering impact at scale , helping grocery retailers make a significant difference to both their bottom line and the fight against climate change .”
Zebra has launched its Sustainability Partner Recognition Programme to support customers by honouring partners that are achieving sustainable business outcomes .
Qualifying partners receive an exclusive sustainability recognition logo , a dedicated identifier in Zebra ’ s Partner Locator platform , training , and marketing resources .
Too Good To Go , the social impact company behind the world ’ s largest marketplace for surplus food , is the first to qualify as a Zebra recognized sustainability partner . •
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