PARTNERS ’ PERSPECTIVE
Future opportunities for channel from cloud , sustainability , EV
Qasem Noureddin , Commercial Director , Eaton Middle East
It is crucial for channel partners to stay up to date to ensure they can leverage new opportunities and partners that embrace the cloud , whether private , public , or hybrid , will set themselves up for longterm success , enabling customers to unlock business value , says Qasem Noureddin at Eaton .
Despite ongoing challenges , the GCC IT market is showing signs of recovery after years of disruption . With the IT spending in the MENA region expected to grow , primarily due to the GCC ’ s focus on digitalisation , how is the recovery going to impact IT channels in the coming years ?
Data is key to this , of course , and organisations are increasingly turning to the cloud and edge deployment to provide the compute , storage , and speed required to manage the huge wealth of data available to them . Across the IT ecosystem , vendors and distributors are innovating on effective data management products and services that will allow their customers to maximise the value of that data .
Digital transformation
Arguably the poster child of digitalisation , generative AI , GenAI burst on to the scene in 2023 , and its popularity shows no sign of abating . With economic benefits , it is unsurprising that digital transformation is one of the region ’ s key priorities . Each GCC country has implemented digitalisation initiatives in line with their National Visions aiming to diversify the economy , such as the Saudi Vision 2030 , UAE Digital Government Strategy 2025 and Qatar ’ s Digital Agenda 2030 .
Importantly , both digital and human
channels will play a vital role in this transformation , so it is essential that these channels are connected . To unlock the value of technologies like generative AI , organisations must build their channels on systems that allow data to flow in real time .
It is crucial , therefore , for channel partners to stay up to date with the latest changes to ensure that they can leverage new opportunities , for themselves and their customers , and maintain a competitive edge .
Those channel partners that strategically embrace the cloud , for instance , whether private , public , or hybrid , will set themselves up for long-term success , enabling their customers to unlock greater business and technical value from their IT modernisation strategies .
Both digital and human channels will play a vital role in this transformation , so it is essential that these channels are connected .
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