INDUSTRY VIEW

MOHAMED ELZOMOR , SENIOR DIRECTOR STORAGE PLATFORM SOLUTIONS , CEEMETA , DELL TECHNOLOGIES

As organisations explore emerging technologies , it is crucial their storage strategy is aligned to embrace these new digital tools . Mohamed ElZomor highlights how Dell Technologies is empowering organisations in Saudi Arabia through its enterprise storage portfolio .

How has Dell Technologies made strides in enabling storage rollout for customers in Saudi Arabia ?

With the evolution toward much more data-centric business models , businesses are constantly faced with the pressing demands of exponential data growth and management .

Organisations of all sizes are being challenged to meet higher performance , agility , availability and scalability requirements while staying within strict budgetary constraints . IT is also expected to respond faster to take advantage of changing market conditions and new business opportunities while enabling increasing use of Big Data and analytics , more personalised interaction with customers , around-the-clock operations and better use of innovation to drive competitive differentiation .

With this , organisations strive to modernise their servers , storage and data protection infrastructure to help streamline IT infrastructure while tackling these critical demands .

In response to these challenges , Dell is empowering businesses across Saudi Arabia with its end-to-end enterprise storage portfolio to help them unlock the value of data as they undertake their transformation journeys . Whether it is advancing security , improving operational efficiencies through cyber-resilience and multi-cloud flexibility , Dell strives to protect and maximise value through its modern storage experience .

Why is storage important for Digital Transformation and businesses ?

Businesses are more reliant than ever on their data and are racing to adopt new data-hungry and data-generating technologies like AI and IoT , which hold the key to unlocking innovation and staying competitive in the market . However , as data continues to pile up and skilled IT talent become increasingly difficult to hire and retain , companies are finding themselves needing to do more with less . In order to fully embrace the benefits of these emerging technologies , businesses require flexible data storage solutions that can manage modern data volume and complexity , providing timely access to insights . By investing in advanced storage solutions , businesses can position themselves for success in the rapidly evolving digital landscape .

This is where Dell is helping customers rise to the challenge by enabling them to make the most of their IT investments with storage software innovation that is more energy efficient , boosts productivity and strengthens cyber-resiliency .

With the growing popularity of Gen AI , what role does storage play in Gen AI use cases ?

AI and Gen AI are key technologies driving Digital Transformation . According to PwC , AI is expected to contribute over $ 135.2 billion in 2030 to the Saudi Arabia economy , equivalent to 12.4 % of GDP .

We continue to see as-a-Service models gain momentum due to their simplicity and cost-effectiveness .

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