Says Anna Wilkins at SolarWinds , evolving technology landscapes and modernisation efforts have increased IT complexity at many organisations . That is why we believe SolarWinds partners have an opportunity to gain experience with SolarWinds Hybrid Cloud Observability , providing holistic visibility into customers ’ IT infrastructure both on-premises and in the cloud .

Last year , SolarWinds added more flexibility in how partners can achieve their targets , made it easier for partners reetings to the global readers of Intelligent to qualify for top tiers , and introduced Tech Channels . specialisation options .

Till just a few years ago , the principal

Another consistent and growing area challenge between vendors and channel of opportunity for channel partners is partners was to accelerate the channel go their role as managed service providers . to market in the direction of cloud licensing Kaseya ’ s third annual Datto Global and annual recurring revenue , away from State of the MSP Report , shows that the high-days of capex and infrastructure competition is stiff . More than a third , billing . With the launch of GenAI and every 35 % of MSPs globally cite competition as forthcoming technology inflexion henceforth , their biggest challenge , up from 29 % last vendors struggle to reshape the inertial year . The flipside of this heightened direction of channel go to market . competition is that it is prompting MSPs More importantly , with tumultuous to prioritise the customer experience inflexions of technology life cycles , vendors even more .

MSPs are looking to consolidate their technology vendor relationships , especially across Europe and Asia Pacific . This was a resounding theme that echoed throughout the survey . Approximately 74 % of respondents said they prefer to use fewer vendors to meet their technology needs , an important consideration for all enterprise cloud vendors .

Turn these pages to read more about the opportunities and challenges for channel partners in global and regional markets .

In this month ’ s Editor ’ s Question we ask , with continuous innovations taking place in digital technologies , what are the opportunities and challenges around partner skills certifications ? Executives from Entrust , Check Point Software , Fortinet , Kissflow and Omnix International respond .

As we continue through the holy month , Ramadan Kareem to all our readers and Eid Mubarak .

Arun Shankar Managing Editor arun @ lynchpinmedia . com

INTELLIGENT TECH CHANNELS 15