She admires companies that evoke warmth and positive emotions . intelligence , and cameras in smartphones , as well as now ingrained actions like tapping . This convergence allows them to create immersive experiences reminiscent of PokemonGo in retail spaces .
AuthentifyIT ’ s customers – the manufacturers – then benefit from this in terms of increased engagement from customers when they tap the chip-enabled product to access the extra offers and services we enable . These technologies are much bigger than AuthentifyIT as a company , of course , but they enable this to happen .
While blockchain and NFTs are notable , this phygital approach taps into a multitude of trends , positioning AuthentifyIT at the forefront of transformative advancements in the intersection of physical and digital realms .
How can a channel partner in your industry disrupt the regional market and gain a leading competitive position ?
In the realm of technology , the potential impact of innovation extends to channel partners , especially in the financial sector . Consider entities like SAP , which are aiming to revolutionise investment banking , or personal financial management firms . AuthentifyIT ’ s technology offers the ability to assess the total value of physical assets owned .
For instance , in the sports world , a devoted fan ’ s collection of memorabilia , like a sports wallet , holds tangible value that could be integrated into their private banking portfolio . Channel partners , particularly those in the digital space , can leverage the data and insights provided by the technology to enhance client experiences and introduce new services .
This not only sets the stage for disrupting the market but also positions a channel partner in a technology-driven industry to secure a competitive position by tapping into potential of physical assets within their client ’ s portfolios .
Which non-competitive business in the region do you admire for innovative usage of technology ?
Bianca finds inspiration in all noncompetitive businesses , especially nonprofits , as she does not view the world as a zero-sum game . She is fascinated by open economy architectures and data structures , and draws inspiration from diverse sources such as dance , art , literature , and engineering .
She admires companies that evoke warmth and positive emotions , in contrast to traditional banks . The goal of AuthentifyIT is to simplify and serve utility , leveraging technologies like NFC and blockchain , drawing parallels with industries that people genuinely love and connect with emotionally .
Which aspects of your job role do you find rewarding and which are challenging ?
Bianca finds her job incredibly rewarding , as it provides opportunities for self-discovery , all while surrounded by talented people pushing boundaries . Manifesting ideas into reality feels like a dream come true , despite the challenging nature of entrepreneurship , where constant dedication is essential .
Setting up and growing a tech and sports company presents statistical odds , but she appreciates the rewards of mentorship and learning . While challenges may feel soul-stripping initially , they lead to growth and purpose realisation . The journey of co-founding AuthentifyIT mirrors a birthing process , with each identity the company assumes becoming a captivating and worthwhile aspect of the entrepreneurial adventure .
How do you best like to de-stress and re-charge off work ?
To relax after work , Bianca has a mix of go-to things and activities . Sleep is definitely necessary ! Then there is yoga , which helps to mentally reset , with a hot bath afterwards . Hanging out with loved ones is necessary . Bianca likes to spend time by the ocean whenever she can , as well . •
62 www . intelligenttechchannels . com