BIANCA LOPES finds inspiration in all non-competitive businesses , especially nonprofits , as she does not view the world as a zero-sum game and is fascinated by open economy architectures and data structures . The goal of AuthentifyIT is to simplify and serve utility , leveraging technologies like NFC and blockchain .

focuses on building an infrastructure that imparts digital identities to physical objects , particularly in the realm of sports merchandise . The company uses IoT chips , similar to those in credit cards , to bring these objects to life in the digital world , allowing users to access special offers and exclusive content .

What are your strengths and abilities that you bring to the above role ?

As a serial entrepreneur , Bianca has advised multiple governments and central banks on technology and ethics , from the experience she brings to bear at AuthentifyIT . Her passion for identity , central to the enterprise , uses technology to imbue objects with an identity and history in order to drive customer engagement .

Please describe the expectations of the end customers that you address . What are their pain points today ?

As a B2B-to-C business , AuthentifyIT alleviates the pain points faced by manufacturers , first . Manufacturers , especially in sports industries , grapple with challenges such as counterfeit goods impacting performance and posing reputational risks . There is also a clear pain point for manufacturers around the question of How do I get people to love my brand , and see it as value for money ?

AuthentifyIT steps in to address these concerns by offering a direct channel for manufacturers to communicate with end consumers , bridging the gap created by controlled advertising landscapes , and offering extra services and experiences to build brand loyalty .

For consumers , particularly those buying sports merchandise , AuthentifyIT enhances their experience by providing insights and rewards while countering the common sentiment of goods being overpriced . By embedding identity into the consumer experience , customers feel the value of their goods much more tangibly .

While blockchain and NFTs are notable , this phygital approach taps into a multitude of trends , positioning AuthentifyIT at the forefront of transformative advancements in the intersection of physical and digital realms .

Which generic technologies and innovations can make a difference to your end customers business ?

The company ’ s approach integrates various technologies , including NFC , chip

Bianca Lopes , Co-founder AuthentifyIT

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