INDUSTRY VIEW
AUGMENTED REALITY AN OPPORTUNITY FOR CHANNEL TO GENERATE BUSINESS VALUE
SIMRAN BAGGA , VICE PRESIDENT , OMNIX ENGINEERING AND FOUNDATION TECHNOLOGIES , OMNIX INTERNATIONAL
Widely regarded as an immersive entertainment tool , augmented reality is increasingly becoming an integral part of the enterprise digital transformation journey , explains Simran Bagga , at Omnix International .
For most business decision makers in enterprises , there really is no divide between virtual reality and augmented reality . They believe that such immersive experiences require an all-encompassing headset and display unit that cuts of reality and displays an alternative but powerful immersive experience . If the headset is live and connected the user is transported to another reality . Remove the headset and the projected immersive experience vanishes . While this is true of virtual reality experiences , augmented reality is a unique experience , requires a different technology platform , and produces a variety of different use cases . Channel partners , specialised in any vertical market segment , or industry sector , can generate use cases and applications to help their enterprise end customers gain business value from augmented reality or AR .
Augmented reality superposes a layer of digital representation on top of the current physical world . Typically , the digital layer is a dynamic data layer that changes and refreshes based on the physical coordinates on which it is superposed .
Augmented reality superposes a layer of digital representation on top of the current physical world .
Augmented reality brings visual information from the digital world into the physical world so that it is in context with the physical world to drive better business value in decision making . The use cases that exist are not industry specific but rather have emerged based on the situational context of their application . Augmented reality when applied skilfully by channel partners for their enterprise end customers can transform their competitive positioning .
Moreover , channel partners must not shy away from getting firsthand experience in building and implementing the AR use cases for their enterprise end customers . Success in AR implementation and generating business returns lies in mastering the implementation .
Here is a checklist to boost the success for channel partners when they are considering an AR implementation .
• Success of an AR project improves if the enterprise has already adopted digital transformation and the AR presentation is an aspect of digital output .
• It is important to identify enterprise pain points around high-risk and high-cost activities . Inside each of these activities look at how AR can reduce the risk or reduce the cost of that activity .
• Consider all the traditional technology alternatives that can satisfy the enterprise pain point and generate business value .
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