the potential of AI for their operations , while mitigating any potential risks .
According to a 2023 survey of channel partners by LogRhythm , 38 % said that more than half of their customer base is currently using AI tools and technology . Yet , 95 % revealed that the adoption of AI has expanded the threat surface for their customers , with data breach and data leaks emerging as the top security threats that customers are most worried about . As AI adoption grows , securing AI solutions and ensuring data security will be critical to mitigate risks , protect sensitive information and maintain compliance .
This is changing channel market dynamics , as customers now expect faster time to value , greater innovation and better experiences with their technology investments .
How can a channel partner disrupt the regional market and gain a leading competitive position ?
Channel partners can no longer take a onesize-fits-all approach to selling their products and services . To stand out , they need to demonstrate a keen understanding of their customers ’ pain points , and find tailor-fit solutions that address specific needs . They should embrace emerging technologies , and work with like-minded vendor partners to stay ahead in an ever-changing technology and business landscape .
LogRhythm supports its partners with industry-leading solutions that help meet the security and compliance requirements of their prospects and customers . As a channel-first vendor , they invest in partners through ongoing enablement , go-to-market tools and sales programmes , to drive value and success .
Which aspects of your job role do you find rewarding and which are challenging ?
Joanne draws on her role and influence as a female leader in IT to drive effective change
around gender equity , at all levels . She finds it rewarding to be able to leverage her experiences to provide mentorship for other female employees , and nurturing them to take on leadership roles .
How do you best like to de-stress and re-charge off work ?
Outside of work , Joanne enjoys traveling with her family . Recently , Joanne visited Ulaanbaatar , Mongolia ’ s capital and immersed herself in the Mongol culture , its unique blend of modernity and nomadic tradition . Joanne looks to Wordle as a stressreducing pastime and finds great satisfaction in cracking the daily five-letter challenge . •
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