Channel partners can no longer take a one-size-fits-all approach to selling their products and services and to stand out , they need to demonstrate keen understanding of customer pain points , and find tailor-fit solutions that address specific needs says JOANNE WONG at LogRhythm .

As Vice President of International Markets across APAC and EMEA , Joanne is responsible for broadening LogRhythm ’ s footprint in both regions through compelling B2B and B2C marketing programmes . As a channel-first vendor , LogRhythm is committed to delivering the best-in-class SIEM platform to support its channel partners and empower their customers .

What are your strengths and abilities that you bring to the above role ?

With over 20 years of industry experience , Joanne has grown LogRhythm ’ s presence in Asia Pacific and Japan significantly , reaching 25 markets within the region and serving hundreds of clients . Over the last three years , LogRhythm witnessed its Asia Pacific and Japan business double and its employee size grew by 300 %.

Please describe the opportunities and challenges that exist for channel partners in your market ?

The world saw an unprecedented shift to all things digital in recent years . Fast forward today , the digital economy is expected to be valued as much as $ 1 trillion by 2030 . While the rapid adoption of digital technology has no doubt transformed our lives for the better , it has also given rise to new threats , such as cybersecurity breaches , privacy infringements and more .

As reliance on digital technology continues to grow , businesses will need a holistic strategy , encompassing people , processes and infrastructure , to build their cybersecurity posture and secure their digital assets . Regional channel partners have the unique opportunity to help organisations to safeguard their data , digital assets , infrastructure and operations .

Which technologies and innovations can make a difference to the channel market dynamics in the near future ?

Cloud-native SaaS solutions are increasingly relevant in today ’ s fast-paced digital landscape . Built directly on the cloud , these solutions offer unparalleled scalability , flexibility and accessibility , enabling tech vendors to rapidly deploy and update their software and applications , with little to no downtime .

This is changing the channel market dynamics , as customers can now expect faster time to value , greater innovation and better experiences with their technology investments .

Recent acceleration in AI innovation has also marked a watershed moment in technology , transforming work across industries and businesses . At this inflection point for AI adoption , many businesses will be keen to find out how they can maximise

Joanne Wong , Vice President , International Markets , LogRhythm

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