GLOBAL

REGIONAL CHANNELS

GLOBAL

A key differentiated element of the programme is its support for resell partners across multiple routes to market – resale , MSP , and marketplaces . Partners who resell Barracuda solutions will be recognised for their Barracuda business as a whole , regardless of the route to market , and they will be provided with benefits and resources based on their total sales contribution .

With the launch of the Barracuda Partner Success Programme , Barracuda is also delivering next-generation capabilities to its Partner Portal . Effective January 2024 , resellers participating in the Barracuda Partner Success Programme will benefit from the refreshed Premier , Preferred , Authorised , and Affiliate levels .

Designed to reduce complexity and incentivise partners for their commitment to Barracuda , the Barracuda Partner Success Programme includes benefits , requirements , and rewards architected

Jason Beal , Vice President , Worldwide Partner Ecosystems , Barracuda around the LAER model of customer success : land , adoption , expansion , and retention and renewal .

In this way , the new global partner programme supports partners of different business models to grow their business and expand their customer reach while helping protect clients from cybersecurity threats .

With the launch of the Barracuda Partner Success Programme , Barracuda is also introducing a certification for customer success , enabling sales and customer success staff to improve customer loyalty , drive higher customer satisfaction , and increase sales .

New enablement tracks established in the programme can help resellers grow their business , whether they go to market as a resale , managed service , or cloud marketplace partner .

“ In developing our global partner programme , Barracuda put itself in our partners ’ shoes to better understand their needs and build a winning go-to-market strategy . This is what we call partner empathy ,” said Jason Beal , Vice President , Worldwide Partner Ecosystems , Barracuda .

“ Ultimately , we want our partners to be agile in catering to the ever-changing needs of customers in terms of how they consume , procure , and deliver technology solutions .”

“ We are seeing an increasing number of resellers either becoming hybrid or establishing a hybrid business model engaging with Barracuda for resale , managed services , and procurement through marketplaces ,” said Beal .

“ Through the Barracuda Partner Success Programme , Barracuda resellers , for example , will gain access to sales and marketing enablement with resources showcasing how hyperscalers can provide their customers with joint solutions built for modern IT environments .”

“ As a reseller , one of the most significant advantages of the new Barracuda Partner Success Programme is that it includes all our sales from all three routes to market . It is really exciting to be recognised for all of our business across the entire Barracuda portfolio , new and existing , resale , MSP , or marketplaces ,” said Larry Fulop , VP of Marketing and Technology at MicroAge . •

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