Effective communication and being able to work cross functionally as well as cross culturally are vital skills , especially when covering a diverse market such as EMEA says KALTRINA ADEMI at Transmit Security .

solutions that help businesses and organisations manage user identities , authentication , and access to various digital systems and applications for a more secure and improved user experience .

Transmit Security is on a mission to revolutionise consumer identity and access management by reimagining customer experience and eliminating account takeover fraud and similar risks . CX-focused , cybersecurity-conscious businesses rely on Transmit Security to deliver innovative , passwordless digital identity journeys for their consumers across all channels and devices .

Transmit Security ’ s customers are responsible for more than $ 1.3 trillion in annual commerce and include many of the largest banks , insurers , and retailers .

Kaltrina ’ s role as a Channel Director , is to ensure that Transmit builds the right partnerships in EMEA in order to extend Transmit ’ s reach into the market , expanding its customer base , and enhancing its overall market presence . covering a diverse market such as Europe , Middle East and Africa . Kaltrinas role requires her to be an excellent coordinator on all fronts .

Please describe the opportunities and challenges that exist for channel partners in your market ?

One of the main challenges for partners in our market is the steadily increasing portfolio of vendors in the security and Identity industry .

Large investments into startups mean that new technology is emerging fast and

One of the main challenges for partners in our market is the steadily increasing portfolio of vendors in the security and Identity industry .

Kaltrina Ademi , Director for Channel and Alliances EMEA , Transmit Security

What are your strengths and abilities that you bring to the above role ?

A successful channel is built by putting together the right puzzle pieces from an internal organisation with the puzzle pieces from their partners organisations .

Effective communication and being able to work cross functionally as well as cross culturally are vital skills , especially when integrators have to be very selective when it comes to picking the right vendors to work with .

Many vendors may claim a similar set of solutions so it is crucial for business development to pick the right alliances . Each relationship requires the integrator to allocate time and resources into building a knowledge base around the products , which

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