BRENDAN BINEDELL anchors his success with that of Liferay partners , and when he witnesses a partner ’ s success in client acquisition , project implementation with a satisfied customer , he finds it truly rewarding .

Liferay ’ s Partner Ecosystem in the Middle East . Within this responsibility , he ensures alignment on the company ’ s strategic Direction , Go To Market plans , as well as Commercial and Operational activities . Liferay ’ s business model can be summed up in one word – collaborative .

Liferay works closely with partners and their team members to articulate and achieve joint value to meet customer requirements and support successful implementations . Liferay ’ s partners are an extension of the Liferay family with the focus on longer and more strategic relationships which strengthen this collaborative business model .

What are your strengths and abilities that you bring to the above role ?

Brendan is a man of many strengths with adaptability and agility as the most prominent one while liaising with different partners depending on finer nuances and maturity of Liferay ’ s relationship with them .

Being responsive to differing circumstances , the ability to build trusted relationships with partners and adding value to the relationship are key abilities Brendan brings to table .

Coupled with the strategic awareness and operational prowess to guide the business forward ensuring joint success , are fundamental strengths that are core to his successful management of the channel partner community .

Lastly , understanding how to empower partners , enable them , and impart industry expertise are additional strengths that lend to his role and he continues to develop in order to sustain the formidable channel partnerships that Liferay enjoys .

Please describe the opportunities and challenges that exist for channel partners in your market ?

By investing in a robust DXP platform , customers will be equipped to survive through downturns and thrive despite the circumstances . Liferay has experienced numerous real instances during the pandemic when well-equipped customers were able to navigate this uncertainty much better .

Customers were able to develop multiple solutions in a single platform lowering the total cost of ownership with no additional costs for hardware , software or for maintaining the infrastructure . Highlighting the value of building multiple solutions with a single platform to the customers will benefit partners gaining deeper engagement with those customers with potential new projects .

Which technologies and innovations can make a difference to the channel market dynamics in the near future ?

Solutions on the cloud is the single most important aspect that is set to revolutionise the way businesses operate and it will aid the entire spectrum of channel business .

With the Google Cloud launch in Qatar , the Liferay Experience Cloud offering together with Mannai Infotech , a Liferay

Brendan Binedell , Regional Channel Manager MEA , Liferay

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