Intelligent Tech Channels Issue 68 | Page 66

MARKET MOVEMENT
Pulsar Capital acquires controlling stake in UAE ’ s virtual care provider , TruDoc

TruDoc , UAE ’ s telehealth and virtual primary care provider , announced an investment by Pulsar Capital , a regional private equity firm specialising in healthcare , ecommerce and fintech sectors . The investment marks a significant milestone in TruDoc ’ s mission to redefine healthcare delivery and expand its reach to benefit patients across multiple regions .

Pulsar Capital has invested in TruDoc with the vision to enhance its product offerings and accelerate its growth across South Asia , GCC , and Africa . The news of Pulsar Capital taking a controlling stake in the business comes a year after the initial investment in 2022 which saw the private equity firm own a minority share before recently culminating into a larger investment in the company .
TruDoc strives to bridge the gap in accessibility and affordability , the two biggest challenges facing global healthcare by offering comprehensive end-to-end care for healthy individuals and those dealing with acute and chronic illnesses . At present , TruDoc serves diverse geographies , including UAE , Saudi Arabia and Nigeria and other parts of Africa .
Established in 2011 , TruDoc is at the forefront of delivering innovative and accessible healthcare solutions . Its commitment to reimagining healthcare delivery has made the company the provider of 24x7 access to licensed telemedicine close to one million paid subscribers in UAE and 2 million globally , along with its home care doctors , labs and diagnostics , e-pharmacy services , and personalised wellness programs .
TruDoc has redefined the norms of healthcare with its innovative approach that enables patients to proactively manage their health in the convenience of their own home , ultimately creating a more intimate and user-friendly healthcare experience . Managing Partner of Pulsar Capital , Vish Narain also assumes the new role of Executive Chairman of TruDoc .
Under its new and upgraded leadership team , TruDoc is poised to transform the future of healthcare delivery with a new focus on product offering , plans of expansion and a continued mission to make healthcare accessible from the comfort of one ’ s home .
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South African fintech specialist e4 acquired by consortium led by Infinite Partners
Edward Pitsi

South African fintech specialist , e4 , announced its acquisition by a consortium of private equity investors , led by an independent private equity fund manager , Infinite Partners . The transaction will see e4 obtain the necessary capital for advancing to the next stage of its expansion . e4 is a forward-thinking technology company that provides custom , innovative solutions and services , including software development and business automation . With a focus on software as a service , e4 leverages its technology expertise to transform customer processes , positioning itself as a pioneer of digitalisation in South Africa .

For over 20 years , e4 has been building on its foundation as a digital transformation specialist , with digital enablement as a core element of its ethos .
Commenting on the rationale behind the transaction , Edward Pitsi , Infinite Partners CEO , notes , “ e4 ’ s strongest growth potential lies in continuing to do what it does very well and thus growing the penetration of its current products and following its well established blueprint adoption in its customers .”
He adds that the strength of e4 ’ s leadership was pivotal in Infinite Partners ’ decision to invest in the business . “ From our first engagement , we were impressed with e4 ’ s management team which has been fully professionalised with key positions occupied by individuals who have experience but are still hungry to grow the business and take it to greater heights .”
The e4 executive team brings a wealth of experience in software development for value creation , consistently driving successful diversification across industries and adjacent geographies . By repurposing its early-stage technology , e4 has developed innovative solutions that address the needs of various sectors , with a notable presence within the proptech space .
The broader e4 Group employs over 200 dedicated professionals and in 2021 launched a new group in the United Kingdom with a focus on building e4 ’ s relationships with mortgage lenders , conveyancing firms and other partners in the UK .
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