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The UPP was initially launched in 2018 . Since then it has been updated to make it more attractive to new partners to be able to unlock new revenue streams from the sale of advanced receipt , label and mobile printers ; while maintaining its appeal to existing partners . Together , BIXOLON and partners will select the most suitable printers from BIXOLON ’ s desktop and tabletop portfolio to offer customers .

Jay Kim , Managing Director , BIXOLON Europe says : “ The opportunity for new and existing partners to profit from selling advanced printing technologies today is vast . This includes offering point-of-sale receipt , label , Auto-ID and mobile printers from a wide range of environments . The size and potential of the AIDC printing market continues to grow across the whole of Europe . What is more , millions of BIXOLON printers are already proven and in use today in retail , hospitality , healthcare , banking , ticketing , post , parcel , warehousing and other transaction-intensive industries .”

The BIXOLON Unite Partner Programme is exclusively reserved for the VAR , Value Added Resellers and the Software

Integrator community ; within all vertical market segments of the AIDC , Automatic Identification and Data Capture industry ; where desktop and tabletop label printing are required .

Security : BIXOLON values its partners and its individual relationships . It believes every partner has made an investment into the BIXOLON brand ; and so it strives to provide security and return on that investment to partners when working together .

Support : BIXOLON stays connected with partners every step of the way . It provides comprehensive sales , technical and marketing support as and when required .

Jay Kim , Managing Director , BIXOLON Europe

Growth : BIXOLON rewards partners ’ investment in the working relationship with strong financial benefits focused on recognising your collaboration with BIXOLON .

Personalised support : Regular business reviews , plus the option of sales and technical training to BIXOLON ’ s exclusive programme partners . In addition , BIXOLON provides comprehensive partner support and advice for project tender product selection .

Leads : All leads received by BIXOLON directly and through events are carefully evaluated and re-directed to a corresponding partner .

Price concessions : Monetary incentives including price concessions will be provided to programme members purchasing inclusive desktop and tabletop label products , plus discounts for additional demo units . Dependent on the size of the project and its competitive environment , unique price concessions can be discussed and granted to the Partner on a case-by-case basis .

Exclusive technical assistance : BIXOLON Unite Partners will enjoy priority technical assistance , including direct email access to the BIXOLON Europe Technical team .

BIXOLON is a global manufacturer of advanced printing technologies including point-of-sale receipt , label , Auto ID and mobile printers for a wide range of environments . In 2023 , for the 10th consecutive year BIXOLON was named global mobile receipt printer market leader by Japanese research company Chunichisha . •

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