JASIM AL AWADI is committed to making du ICT the partner of choice as a master systems integrator for government , enterprises , and start-ups with its huge ecosystem of best of the breed partners , helping them migrate away from legacy systems .

Jasim plays a vital role in leading the ICT vision and strategy for du ’ s customers on their digital transformation journeys by

powering end-to-end ICT solutions and services . Jasim is responsible for heading the team who develop beyond connectivity solutions that will allow the UAE and its communities to thrive and prosper in the new digital economy . Jasim collaborates closely with the ICT team to realise the technology vision of becoming a more mission-driven , performance-driven , and customer-centric organisation .

What are the strengths you bring to this role ?

Jasim ’ s extensive experience in the technology industry allows him to lead a team of experts who are committed to providing innovative and reliable solutions that meet the evolving needs of du ’ s customers . He is dedicated to ensuring that du remains at the forefront of digital innovation and continues to deliver exceptional customer experiences . Jasim ’ s role involves staying up to date with the latest technological advancements and identifying opportunities to integrate them into their operations .

Please describe expectations and pain points of customers ?

du ICT is committed to becoming the partner of choice as a master systems integrator for government , large enterprises , and start-ups with its huge ecosystem of best of the breed partners . One of the biggest challenges is moving away from legacy set-ups to digital organisations so they can keep pace with the current digitalisation needs to maintain their competitive edge .

Which technologies can make a difference to customers ?

Optimum network performance is an important key for enabling digital transformation in various industrial sectors . Therefore , du is pioneering 5G and network solutions as well as delivering best-in-class network infrastructure . du is exploring new ICT use cases to empower a digital transformation that will benefit various sectors within the UAE . This includes emerging technology solutions like IoT , blockchain , NFTs , AI , metaverse , data centre , multi-cloud , colocation , and digital security solutions to prevent cyber-attacks .

How can a channel partner disrupt the regional market ?

Having an end-to-end solution will give a unique selling point and eliminate the need for multiple parties for the execution of any solution . Channel partners can differentiate themselves by providing customer service and support , offering customised solutions to meet specific client needs , and staying up to date with the latest industry trends and technologies . By offering a comprehensive suite of products and services , a channel partner can create a one-stop-shop for clients , making it easier for them to access all the solutions they need .

How do you like to de-stress off work ?

Work-life balance is crucial for being able to give your best effort at work , so Jasim makes sure to prioritise spending time with his family and engaging in physical activities to keep healthy . Jasim enjoy reading and practicing mindfulness techniques to help clear his mind and reduce stress levels . •

Jasim Al Awadi , Acting Chief ICT Officer , du

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