AFRICA

REGIONAL CHANNELS

AFRICA

With PartnerCentral , Westcon-Comstor partners can access intuitive data insights that simplify the procurement of services and products , and the addition of Partner Insights provides partners with the business and customer insights they need to capitalise on new opportunities and market trends .

The new marketplace has been developed to support the distributor ’ s Partner Success methodology . This new approach supports partners by providing them with more automation , better insights , and a simplified sale lifecycle .

“ We continue to stay well ahead of the digital distribution curve . Now with the launch of PartnerCentral , we believe we are creating the perfect gateway to Partner Success , where users , partners can better understand their customers ’ product lifecycles and be more responsive ,” says Louise Taute , Managing Director Westcon- Comstor Sub-Saharan Africa .

“ The PartnerCentral marketplace has been built in close collaboration with our channel and vendor partners , keeping users in mind and focussing on providing access to educational resources , digital tools and datadriven processes essential to Partner Success .”

According to the distributor , the PartnerCentral marketplace is designed to accelerate and simplify the move to the cloud and as-a-service business models . Core capabilities include :

• Simplifies the procurement and management of recurring subscription and as-a-service offers at scale .

• Provides a single platform for hybrid procurement so that partners can purchase hardware , software , and services with a mix of subscriptions and one-off purchases .

• Makes self-service easy from one intuitive interface to better control procurement , user management , cloud usage and more .

• Automates pricing , quoting , and ordering processes , improving quote accuracy , speeding up sales cycles and helping easily track orders .

• Gives partners access to valuable data insights through Partner Insights , including descriptive analytics to help spot new opportunities , understand customer and industry trends , and proactively manage product renewals and subscriptions .

• Access to educational tools and materials .

“ With PartnerCentral , we are building on the business transformation journey we have been on for the last five years , shifting to the second wave of a more automated , digital engagement . In doing this , we are giving our partners the support they need to

Louise Taute , Managing Director Westcon-Comstor Sub-Saharan Africa

evolve their offerings at the right time and at the right pace . We need to give them the tools to succeed and ensure they have access to data and educational resources they need to serve their customers in a changing and demanding market ,” adds Rakesh Parbhoo , CTO , Westcon-Comstor .

Westcon-Comstor Sub-Saharan Africa , SSA is part of the Middle East and Africa , MEA subsidiary of the Westcon-Comstor Group . A global technology provider and specialist distributor operating in more than 70 countries , it delivers business value and opportunity by connecting the world ’ s IT vendors with a channel of technology resellers , systems integrators , and service providers . It combines industry insight , technical know-how , and more than 30 years of distribution experience to deliver value and accelerate vendor and partner business success . It goes to market through two lines of business : Westcon and Comstor . •

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