CHANNEL CHIEF
BARB HUELSKAMP at Alteryx gives an overview of the vendor ’ s partner programme and how it is actively working with partners to ensure success . 2023 has already seen many technology opportunities , but the most valuable advances will be those that can magnify human potential says Huelskamp .
dDescribe your current job role and the parts that are somewhat challenging ? I am responsible for the development and execution of the global partner strategy for Alteryx . Our Partner programme is a crucial driver towards Alteryx ’ s mission to democratise analytics across organisations . I focus my time on tactics and strategies optimising joint customer outcomes , developing partner competencies with Alteryx , driving incremental sales revenue , and delivering value to our joint customers . Our job as a partner organisation is to support partners in developing their Alteryx practice and ensuring our joint customers are engaged and successful on their data democratisation journeys with Alteryx . Over the last year , we have transformed our partner strategy to develop a partner-centric go-to-market model woven into all parts of our business .
By offering earlier benefits to partners as they invest or achieve , creating new opportunity registration incentives , and rolling out all new role-based partner enablement paths , including customised training delivered on partner premise , partners are helping to promote the dataoriented culture needed to help our joint customer transform .
Can you explain how your company works with channel partners ?
The Alteryx partner organisation works very closely with every partner creating a scalable joint go-to-market business plan , ensuring they are set up for success in terms of enablement , demand generation , professional service development , account mapping , and executive engagements . We provide our partners with access to every enablement , engineering , and customer success resource they need to thrive in a hyper-competitive environment .
How do you ensure channel partners flourish in a highly competitive market ?
We recognise that partners have vendor choices in the market . Our highly differentiated data analytics platform , enhanced go-to-market motions , and technology partnerships with cloud-based data warehouses like Snowflake , Databricks , and Google BigQuery , resonates with our partners . This enables them to capitalise on more market opportunities and win with companies driving cloud-based digital transformation initiatives .
Partner revenue and profitability are extremely important to us , and we are investing in our partners ’ success . We want to build new business with partners and ensure consistent expansion and renewal with the existing customers . Partners participate in our own training and sales kick-offs as virtual members of our global GTM Team . We also offer MDF funding for pipeline creation , lucrative discounts , and financial incentives for driving new business .
What are the latest trends you see emerging across the channel ?
Decision-makers are striving to break free from uncertainty . They are looking for accessible , platform-agnostic technologies
Barb Huelskamp , SVP Global Partners and Alliances , Alteryx
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