Intelligent Tech Channels Issue 61 | Page 29

Juniper Networks has launched new programmes for partners across the globe , intending to help them reach new heights .


Juniper Networks , a leader in secure , AI-driven networks , has announced the next evolution of the global Juniper Partner Advantage ( JPA ) Programme . In 2022 , Juniper introduced a new Elite Plus Partner Tier and now Juniper is evolving the JPA with a host of new updates in 2023 .

Building on the continued growth of the Elite Plus Partner Programme , Juniper is introducing new elements to its broader JPA partner programme in 2023 to help partners deliver the most innovative solutions to their customers through managed services .
The new JPA structure helps partners build and sustain their Juniper practice , enabling them to resell Juniper solutions and managed services through a Networkingas-a-Service ( NaaS ) model . With new design , sales and marketing tools , partners can develop a tailored plan to increase profitability and drive continuous growth while earning more incentives and rewards . Partners are also empowered to elevate their role faster , raising expectations that the Elite Plus Partner tier will continue to increase in 2023 .
“ With 90 % of our business through partners , their success is critical to our success . The changes we ’ ve made to the programme for 2023 are built with a partner-first mentality to make sure we ’ re delivering the strategy , investments and tools needed to grow their businesses ,” said Gordon Mackintosh , Group Vice President of Global Channel and Virtual Sales , Juniper Networks .
“ We believe that the combination of our best-in-class partner programmes with the most innovative products in the market gives us one of the strongest offerings for partners in the industry .” Additional 2023 programme highlights include :
• Elite Plus : The company is adding additional support for its most dedicated partners , including new ROI modelling , simplified MoU processes and new rewards to help drive growth .
• Expanded Champions Programme : The Juniper Champions programme will expand to include global partners , marketing partners and Juniper distributors to deliver more advantages to a larger partner community in 2023 .
• New digital tools : Juniper has launched the Partner Business Center and Velocity Pricing Tool . Along with PartnerLink , partners can close deals fast , with realtime access to their Juniper team .
• Growing Diversity + Partner Programme : The programme supports certified diverse partner businesses , growing to 44 partners in six months , expanding in 2023 .
“ With resources like the new Velocity Pricing Tool , Partner Business Center and Advantage Insights , our partners will be able to act faster , close deals quicker and compete at a higher level in 2023 ,” said Helda Lopes , Vice President of Global Partner Programmes and Sales Acceleration .
“ Our emphasis on partner success and our willingness to invest in them through new solutions and programmes have been key to our growth . Juniper ’ s roster of distribution partners increased by 18 % in 2022 and we only expect that trend to continue in 2023 .” •