Nutanix is recognised as a Champion Vendor , Dave Gwyn , SVP , Worldwide Channels and Customer Success , tells us why and what ’ s next .
MIDDLE EAST
REGIONAL CHANNELS
MIDDLE EAST
Last year brought many challenges for IT vendors and their partner ecosystems , with rapidly shifting IT demand trends , extremely volatile macroeconomic conditions and continued supply chain constraints . With these challenges still at the forefront , it remains important for vendors to listen to their partners to understand conditions on the ground and make necessary adjustments to find areas of opportunity .
Through our solid relationships and feedback loops with our amazing partners , Nutanix was recognised by Canalys , a leading IT market analyst firm , as a Champion Vendor in its 2022 Channel Leadership Matrix for EMEA and APJ markets . This prestigious position was based on channel partner feedback to the Canalys Vendor Benchmark combined with an assessment by Canalys of recent channel activities and prospects .
Canalys Champion Vendors have shown the highest levels of success in channel management over the last 12 months compared with their industry peers , while also achieving the difficult task of improving their performance as compared to the prior year – so repeating as a champion is not easy .
I believe this recognition comes from staying true to Nutanix ’ s core tenets regarding our relationship with partners in our ecosystem :
• The success of our channel partners is our success
• We must continually optimise and adapt our Elevate Partner Program to help partners build skills and sell successfully and profitably throughout the customer lifecycle
• We offer solutions focused on simplicity , freedom and flexibility of choice to run customers ’ applications with no lock-in , with a core focus of delighting our joint customers with the best customer service in the industry
Looking further into 2023 , we at Nutanix will continue to capitalise on new innovations and opportunities together .
Dave Gwyn , SVP , Worldwide Channels and Customer Success , Nutanix
It remains important for vendors to listen to their partners to understand conditions on the ground and make necessary adjustments to find areas of opportunity .
Nutanix is committed to aligning our go- to-market strategy and investments so that partners can seize the advantage and lead the way in accelerating our joint successes while adapting to on-going market dynamics . We ’ re laser-focused on building an increasingly profitable subscription and renewal flywheel for our partners to find success throughout the entire customer lifecycle .
We will also continue to simplify our portfolio and streamline partner tools so they are more customer and channel friendly . Instead of 50 different products and price points , we ’ ve consolidated down to essentially four solutions : Building hybrid multi-cloud environments , managing a cloud , unified storage and database-as-a-service . In 2023 , partner enablement will be key to success in helping businesses tackle everevolving IT challenges .
I look forward to ramping up the feedback loop even more this year and listening to our valued partners to ensure we continue to be a trusted and award-winning vendor . •
EMPOWERING PARTNERS TO TAKE ADVANTAGE OF NEW INNOVATIONS AND OPPORTUNITIES IN 2023
INTELLIGENT TECH CHANNELS 27