Intelligent Tech Channels Issue 61 | Page 12

Trellix launches Xtend Global Channel Partner Program
Distinctive partner-first approach is designed to accelerate adoption of the Trellix XDR platform and increase cyber-resilience for customers .

Trellix , a cybersecurity company delivering the future of extended detection and response ( XDR ), has announced the launch of its Trellix Xtend Global Channel Partner Program .

Xtend was developed to increase profitability , engagement and growth for partners through widespread adoption of the Trellix XDR platform .
Partners in the Trellix ecosystem have an opportunity to develop and deliver value-added services on top of the only XDR platform of its kind . Trellix XDR takes a ‘ living security ’ approach through broad and deep integrations across native and third-party providers . This enables partners to sell to global customers and easily integrate Trellix within customers ’ existing environments . It removes complexities , improves efficiency and adds sophisticated detection , response and remediation of cyberthreats endangering operations .
With Trellix ’ s large , established installed base , Xtend partners can up-sell and crosssell Trellix solutions – including Endpoint , Security Operations ( SecOps ), Network Detection & Response ( NDR ), Data Loss Prevention ( DLP ), Email Security , Managed Detection and Response ( MDR ) services and more within existing accounts .
“ Partners are at the forefront of our global sales strategy ,” said Britt Norwood , SVP of Global Channels and Commercial at Trellix . “ To be effective , our new partner program had to be built from the ground up with their needs in mind . We spent a great deal of time listening to partners , reviewing industry best practices and developing the right approach to enable partners to increase profitability , better support their customers and lead in the XDR market .”
“ The launch of the Trellix Xtend program comes at a crucial time for organisations , as an evolving security landscape continues to give rise to new threats to their data , finances and reputations . Our partner-led approach is focused on anticipating the needs of our channel ecosystem and we ’ re committed to providing EMEA channel partners with the right elements to drive growth and build their own customised services ,” said Luca Brandi , EMEA Channel Sales Director at Trellix .
“ By bringing the best of our expertise and solutions into one place , our program aims to equip our partners with the resources and capabilities to become trusted , valuable advisors to their customers through our XDR platform . EMEA is a key region for Trellix and the new Xtend program will enable us to collaboratively develop current capabilities and boost business opportunities for partners . Ultimately our approach will not only enhance customer experiences but , critically , will improve their security posture – wherever the threats may be .”
As part of Xtend , Trellix has made significant investments in partner development programs to improve the user experience , educate sellers on the Trellix platform and provide more sales
Britt Norwood , SVP of Global Channels and Commercial at Trellix opportunities . Resources now available to partners include :
• Trellix Partner Portal – Robust upgraded repository of guides , sales playbooks and other capabilities , including deal registration and incentive management , to help partners succeed
• Trellix University – Comprehensive learning management platform dedicated to increasing expertise and knowledge transfer to partner sellers
• Profitability programs – Unique and continuous structure to maximise value and fuel partner growth
• Technical and sales resources – Dedicated support system for partners to simplify the customer ’ s journey
• Demand generation and marketing support – Turnkey program to enable on-going go-to-market opportunities and to drive qualified leads
“ The new Trellix channel program was built with partners in mind , which sets it apart from the competition ,” said Dr Ali Baghdadi , Senior Vice President and Chief Executive at Ingram Micro and Trellix partner . “ Their approach directly reflects the evolution of the channel and enables us to provide excellent customer experiences and build trusted relationships by delivering essential security services and solutions . A deeper partnership with Trellix , on-going support and opportunity creation will help fuel our growth . We look forward to our continued collaboration with Trellix to find the best solutions for keeping our customers safe .”
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