Intelligent Tech Channels Issue 57 | Page 49


Domty selects SAP to support its Digital Transformation journey and enhance its service to 55,000 retailers across Egypt

A rabian Food Services , better known by the name of its popular flagship cheese brand Domty , has enlisted the support of global technology company SAP to embark on a Digital Transformation journey that will see it benefit from full cloud integration and software solutions that enhance its interactions with the 55,000 Egyptian retailers stocking its products .

The cheese giant has implemented RISE with SAP and SAP ’ s enterprise resource planning ( ERP ) solutions to accelerate its journey to become an intelligent enterprise while minimising cyber-risks and streamlining its operations . In addition , to better service its retailers , Domty has embraced an automation roadmap , which includes an integrated solution offered by Spirit , an SAP gold partner . Spirit ’ s Smart Sales is a van sales solution , meaning products can be delivered directly to retailers . Thanks to the full integrated package , Domty can leverage the advantages of cloud computing while also benefiting from improved visibility and control over all operations and activities .
Mohamed El Damaty , CEO , Domty , said : “ Alongside our focus on quality ingredients , taste and value for money , we believe our success is driven by innovation . We are constantly looking for innovative ways to satisfy our retailers ’ needs , and ultimately to serve consumers better . With RISE with SAP and the SAP and Spirit integrated solutions , we have streamlined our operations and have greater visibility on every area , allowing for precise decision making . The solutions also enable us to react swiftly to changes in the marketplace and to be able to expand our reach locally and abroad .” RISE with SAP is a step-by-step holistic offering that supports companies ’ Digital Transformation and is tailored for each company ’ s complexity and starting point . The aim is to go beyond a technical migration to the cloud , and instead enable companies to truly transform their business , realising a faster time-to-market for new capabilities and applications , and allowing for ongoing transformation .
Mohammed Samy , Managing Director , SAP Egypt , said : “ Implementing RISE with SAP enables Domty to align with Egypt Vision 2030 while leveraging the latest cloud-based solutions at an accelerated pace . Through implementing our ERP solutions and with the integration of Spirit ’ s Smart Sales , Domty has enhanced its monitoring and control of all its activities . This ensures that its operations are scalable when needed and flexible enough for continuous enhancements to be made .”
Founded in Egypt in 1990 , Domty has an extensive range of almost 200 products with a distribution fleet of more than 600 trucks operating from 20 strategically located distribution hubs across the country .
Omar Samy Abouzaid , Managing Director , Spirit , an SAP systems integrator , said : “ We are delighted to be working with our partner SAP to support Domty in its impressive Digital Transformation strategy . Spirit ’ s Smart Sales simplifies complex direct store delivery processes and integrates the back office with customer-facing activities . This is important as it empowers Domty ’ s representatives to make decisions on the spot , enhancing their ability to meet retailers ’ immediate needs . By embracing cloud technologies and innovative business processes , Domty is setting itself up for continued success and sustainability .” •