MIDDLE EAST

REGIONAL CHANNELS

MIDDLE EAST

As the first experience centre in the Middle East and Africa ( MEA ) region , the centre has been designed to offer visitors an intimate look at the wide range of network and security solutions offered by one of the world ’ s leading surveillance service providers . They will also get a unique opportunity to visualise the application of these solutions in-use cases , ranging from smart city traffic monitoring and vehicle access control to bodyworn and deployable surveillance solutions .

The opening comes as Axis embarks on a new push to strengthen its relationships with its customers and industry partners , creating spaces in which it can nurture those relationships and engage in faceto-face interaction on some of the most pressing security challenges facing governments and enterprises .

With Axis Experience Centres across the world in cities such as New York , London , Hong Kong and Munich , expanding to MEA is the next step in reaching more people in this critical area and offering them the space to truly become familiar with Axis .

“ Bringing the Axis experience to Dubai is a testament to the region ’ s reputation as a hub for raw innovation and ideas . With landmark events such as Expo 2020 , conversation and collaboration are put front and centre ,” said Ettiene van der Watt , Regional Director , MEA at Axis Communications .

“ An Axis Experience centre gives us the space and opportunity to engage with clients

and partners , and work together to design and develop the solutions that we will use to realise the smart , sustainable cities and systems of the future .”

Stepping inside , visitors are taken on an immersive journey , where they will get an opportunity to learn about the various Axis products and services related to video , audio , physical access control and data and analytics . To help visitors understand the power of the company ’ s offerings , in addition to being displayed as standalone products , Axis ’ s solutions have been integrated with broader ecosystems in a wide range of use cases .

For example , visitors will get a chance to understand how network audio can be used to deter criminals and illegal activity with live and pre-recorded messaging or disseminate instructions in the event of an emergency .

Visitors can also learn how to create their own end-to-end video surveillance solutions with the help of Axis Site Designer , a useful tool that consolidates design with operational efficiency . One not-to-miss experience is the “ Dark Room ” which gives visitors an opportunity to understand the applications of optical and thermal sensor technologies .

Axis Experience Centre Demo Pods

With state-of-the-art meeting rooms and conferencing technology , the Axis Experience Centre will also serve as a training and learning centre for customers and partners to access live demonstrations of current solutions and speak to Axis technology specialists . High-impact courses will be available at the centre , helping network surveillance stakeholders upskill to keep up with the fast-paced industry .

Additionally , visitors can learn more about becoming certified in the latest network video technologies through the Axis Certification Programme , or how to develop software for integration with Axis products when they join the Axis Developer Community .

“ Our customers and partners serve as vital members of the Axis family , widening our horizons when it comes to developing and deploying market-leading products and solutions ,” said van der Watt .

“ Tied to that mission is to train and enable them , making sure they can harness the full potential of those solutions . The process begins with understanding their needs and identifying potential blind spots . We then equip our partners and customers with the necessary knowledge that , when combined with Axis technology , lays the foundation for lasting and mutually beneficial relationships . The AEC is where this happens .”

The AEC is in the Onyx Tower complex in The Greens alongside Sheikh Zayed Road and is open to visitors , by appointment only . •

INTELLIGENT TECH CHANNELS 27