FINAL WORD
Partners are uniquely placed to look across the four areas of IT operations – AppOps and DevOps , NetOps , InfraOps , and SecOps – and to take a holistic view on technology performance and optimisation . They can help clients identify key use cases at an early stage , whether that be hybrid application monitoring or cloud native application monitoring , and work with them to scope out a solution that can accelerate their transformation goals .
Create a vision for IT performance and seamless digital experiences
Operational agility and resilience have risen to the top of the C-level agenda over the last 18 months , as organisations have had to continually pivot in response to rapidly evolving market conditions . Therefore , it ’ s essential that any business case details how any new full-stack observability implementation can support changing business requirements and meet massive fluctuations in demand .
The sheer volume of additional data that businesses will generate in the coming years is likely to push most IT departments to their limits , even those that have full-stack observability in place .
Partners should therefore ensure the business case demonstrates how the fullstack observability solution can eliminate the need for manual interventions and increasingly deploy automation and Artificial Intelligence ( AI ) to monitor data and address performance issues . They should look to show how AI will soon be able to provide real-time insights , ensuring the client is able to always deliver world-class technology performance and drive game-changing business impact .
In doing so , reseller partners can show how investment in full-stack observability is futureproofed and can support business growth .
Highlight the risks of doing nothing
Of course , any robust business case should spell out the potential scenarios for businesses that don ’ t invest or are too slow to move .
The business case should start by outlining the massive increase in the use of digital services that is being seen across pretty much every industry and in every
Partners need to ensure clients select a solution that offers genuine fullstack observability . country in the world , and the fact that consumers now have zero tolerance for poor digital experiences .
Set against that backdrop , the business case should examine the potential impact of IT performance issues and increased mean time to resolution ( MTTR ), and the knock-on effect on customer and employee experience , brand reputation and revenue .
Solution provider partners should also encourage clients to consider the negative impact that not having unified visibility of IT performance and not being able to link IT data to business metrics has on productivity and engagement within the IT department . Channel partners could work with stakeholders to calculate the proportion of time that highly skilled technologists spend firefighting issues instead of delivering on strategic innovation goals . They might also explore the heightened risk of an IT talent exodus , with technologists becoming disillusioned because they don ’ t have access to the latest tools to do their jobs .
The fact is that innovation-driven businesses are already starting to transition from application monitoring to full-stack observability . Organisations that don ’ t get on board and make this shift in the next couple of years will soon find themselves falling behind competitors .
To support clients , solution provider partners should be looking to develop their application performance monitoring practices into larger full-stack observability practices , built around the very best technology solutions on the market . They should be leaning on technology vendors to provide them with the education , training and resources they need to understand the key concepts of full-stack observability and identify the key use cases within their client base .
Those channel partners that can do this successfully over the next 12 to 24 months will put themselves in a fantastic position to reap the benefits of a largely uncontested but rapidly growing new market . •
68