Intelligent Tech Channels Issue 45 | Page 26

Ingram Micro helps businesses fully realise the promise of technology – helping them maximise the value of the technology that they make , sell or use . With its vast global infrastructure and focus on cloud , mobility , technology lifecycle , supply chain and technology solutions , Ingram Micro enables business partners to operate more efficiently and successfully in the markets they serve . Recently the VAD extended it distribution partnership with Logitech across the GCC , Levant and Pakistan .


Global value-added distributor ( VAD ) Ingram Micro , has announced it has expanded its global business relationship with Logitech , one of the world ’ s largest hardware companies connecting people through digital experiences , across the United Arab Emirates , Saudi Arabia , Bahrain , Oman , Qatar , Jordan and Pakistan . Logitech provides a wide variety of complete video conferencing solutions for all sizes of conference and meeting room , and the personal workspace . The solutions make video meetings quickly accessible and easier for every business and individual , helping to drive collaboration and boost productivity .

Dr Ali Baghdadi , SVP and Chief Executive , Ingram Micro META Region and EMEA Cybersecurity , said : “ We are delighted to expand the distribution alliance with Logitech . Ingram Micro and Logitech ’ s innovative solutions will address the needs of video conferencing technology ’ s highly demanding market and establish highquality products across the region .”
Loubna Imenchal , Head , Video Conferencing , Africa , Middle East , Turkey , Central and East Asia , Logitech , said : “ Through this collaboration , businesses across the United Arab Emirates , Saudi Arabia , Bahrain , Oman , Qatar , Jordan and Pakistan will benefit from Logitech ’ s innovative video conferencing solutions and Ingram Micro ’ s in-depth knowledge of
Dr Ali Baghdadi , SVP and Chief Executive , Ingram Micro META Region & EMEA Cybersecurity
the market , experience in implementing complex projects , and expertise in video collaboration technology . We ’ re excited to work with Ingram Micro as a distribution ally throughout the region and we look forward to helping more organisations achieve optimum quality and outcomes from their video conferencing solutions .”
Ingram Micro is on a mission . It ’ s mission is a simple one : continue innovation in order to empower the channel in the Middle East , Turkey and Africa ( META ). No other VAD delivers as broad and deep a spectrum of technology and supply chain services to businesses around the globe like Ingram Micro .
Over the years , the VAD has been amplifying the value of its position at the intersection of thousands of vendor , reseller and retailer partners by customising and delivering highly targeted applications for industry verticals , business-to-business ( B2B ) customers and commercial needs .
From provisioning solutions for systems integrators working at the heart of the network to offerings through the full lifecycle of mobile devices , SMB to global enterprise software and computing , point of sale ( PoS ) to cloud services , professional AV to physical security – Ingram Micro is trusted by customers to have the expertise and resources to help them define and push the boundaries of what ’ s possible with technology .
The company supports global operations by way of an extensive sales and distribution network throughout North America , Europe , Middle East and Africa ( MEA ), Latin America and Asia Pacific .
Today , Ingram Micro boasts local sales offices and / or representatives in 64 countries , has 189 logistics centres and service centres worldwide representing over 2,000 suppliers , including Acer , Apple , Cisco , Citrix , HPE , IBM , Lenovo , Microsoft , Samsung , Symantec , VMware and others . In addition , the global VAD serves more than 250,000 customers in approximately 160 countries , where it is creating growth opportunities within the hard to reach SMB market as more businesses use technology to add scale , enhance services and improve productivity . •