Intelligent Tech Channels Issue 44 | Page 19


VAD Technologies ramps up channel initiatives to empower partners

VAD Technologies is an established IT and technology value-added distributor ( VAD ), headquartered in Dubai , UAE . Catering to enterprise and SME markets through a strong channel footprint across Middle East and North Africa ( MENA ), the company delivers world-class technology products and solutions that transform the IT landscape and provide the best return of investment ( ROI ) and lowest Total Cost of Ownership ( TCO ) for its channel partners and end customers . The VAD has continuously been developing its high performance enterprise solutions portfolio with a special focus on hyper-converged infrastructures ( HCI ), enterprise storage systems , IT infrastructure , physical security and cybersecurity . Mario M . Veljovic , General Manager , VAD Technologies LLC , tells Intelligent Tech Channels how the company is ramping up its channel partners activities to foster growth in the regional channel .
Mario M . Veljovic , General Manager , VAD Technologies LLC

TTalk us through the state of the channel market in the Middle East at the moment ?

The channel in the Middle East has once again proven that it ’ s the key cornerstone for any technologies company to successfully promote and sell their products , solutions and services in the region . Though , like in every market disruption , it has produced winners and losers . For sure those focusing on a client-centric approach have shown the strongest resilience and in fact , grown their business during these challenging times . VAD Technologies is no exception and has shown strong growth despite the disruptions caused by the pandemic . Our focus on disruptive and innovative technologies has turned out to be the right choice .
What has been VAD Technologies ’ focus in 2021 and how has the company navigated the COVID-19 pandemic ?
We have been working on the “ cloudification ” of our product and solutions offerings , and the team has done a very good job over the years to understand this market well and establishing ourselves as a pioneer and leader in this space . This “ new ” got to market has helped us a lot during the pandemic to support our channel partners with easy to deploy solutions that were badly needed during this period of sudden and unexpected disruption . Our channel partners had the ability to gain access to highly discounted or sometimes even completely free solutions to ensure a smooth transition to adapt to working from home set ups . The same helped them to generate new revenue streams and accelerate the Digital Transformation ambitions their clients were looking for , for a very long time .