ENTERPRISE TECHNOLOGY
What has Spectrami been telling its partners in the Middle East to focus on during these challenging times ?
During these challenging times , we have been advocating to our partners to keep a close eye on their cash flow and find creative ways to fund projects , which is essential to sustain the business . As we all are aware that be it any kind of situation , opportunities will always remain , but the nature of these opportunities change in accordance with the situation . Similarly , due to the pandemic ,
We have never stopped investing in developing resources to identify the bleeding edge technologies and today , Spectrami has more than 30 vendors in its portfolio .
the requirement of customers also changed almost overnight and their focus moved from ‘ good to have ’ technologies to ‘ must-have ’ solutions , which meant all those partners who adapted to the new realities and updated their product portfolio and service offerings to the new normal were able to continue in business with ease as against those who could not evolve with times .
Spectrami has been ramping up its channel activities and onboarding new technology vendors . Briefly outline your approach when signing new IT vendors for the Middle East ?
Yes , we have been active running several marketing initiatives and promotions , as well as offering new solutions to our partners that are applicable to the new normal . Our main approach towards signing any new vendor is how relevant are they for the regional enterprises . Our prime role is to scout for breakthrough technologies from across the globe and represent them in the region , so that regional businesses can enhance their cybersecurity cover as well as become cyber resilient .
We have never stopped investing in developing resources to identify the bleeding edge technologies and today , Spectrami has more than 30 vendors in its portfolio . During the pandemic , we kept the momentum and partnered with several industry leaders including Check Point , PhishRod , Lookout , Wedge Networks , Kaspersky , Menlo Networks , IntSight , Axonius , CipherTrace and CYR3CON among others .
Which countries are a key focus for Spectrami in 2021 in the Middle East ?
Although we operate in the entire region through our channel partners and every country is important for us , the UAE , Saudi Arabia , Oman , Qatar and Egypt remain key markets for us in this region .
Given that some companies have adopted a hybrid working policy , how is Spectrami positioning itself to ensure that businesses in the Middle East continue to utilise the broad security array within your stable that support remote working ?
At Spectrami we believe the ‘ new normal ’ is here to stay for a longer duration . Accordingly , we have created a special offering for customers to enable them to operate in a hybrid environment . Such as VPN solutions from Pulse Secure , data classification solutions from Titus and Boldon James , orchestration platform , endpoint protection solutions to secure your laptops and mobile devices .
Aside from the COVID-19 pandemic , what would you cite as the most challenging issue that Spectrami together with your partners faced last year and in 2021 ?
Customers had to cut budgets during the middle of the year by a large chunk and this move by customers affected the projections and revenue forecasts . Further , there was a
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