CHANNEL CHIEF
ME
LARA YOUSAF is Partner Manager at Mimecast . She tells us about her current job role developing the channel in the Middle East and explains how Mimecast works with channel partners .
Describe your current job role and the parts that are somewhat challenging ?
I am currently responsible for developing the channel in the Middle East with our focus regions being UAE and KSA . Given that in this region we adopt a two-tier model , I also work closely with our distributors and key partners on creating and implementing go-to-market strategies and driving business and enablement plans that fall in line with Mimecast ’ s global channel programme .
As with every job , challenges arise . For the past year the main challenge we have all been facing has been the impact of COVID-19 across global economies , and more so in the Middle East , as it has forced organisations to re-evaluate their current strategies to navigate the disruption this pandemic has caused when it comes to detecting and responding to new threats . and interactive partner-led customer webinars . Overall , our partners have been a tremendous support for us in the market and we make sure we constantly incentivise their efforts .
How do you ensure channel partners flourish in a highly competitive market ?
In my opinion , growth is not driven by a short-term imperative but rather by continuous work and efforts to achieve a long-term profitable vision . As with other organisations , our channel ecosystem will need to continue to view challenges as opportunities to make things better and to support their businesses to thrive . In markets of high competition and economic downturns , partners will require an agile shift in thinking . They need to gain a greater and deeper understanding of the
Lara Yousuf , Partner Manager at Mimecast
Can you explain how your company works with channel partners ?
Our partner community continue to be our extended arm in the market . The foundation of our engagement with our partners is empathy , value and continuous engagement as we jointly build deeper relationships with prospects and customers .
Mimecast developed a reseller programme that mutually rewards and positions our resellers as the leader in any client engagement . In parallel , we make sure that our partners are properly equipped with the knowledge , tools and support needed to manoeuvre the everevolving cyber landscape . We also have been looking at ways to strengthen the remote productivity and to scale-up the contactless customer engagements through informative
The foundation of our engagement with our partners is empathy , value and continuous engagement as we jointly build deeper relationships with prospects and customers .
INTELLIGENT
INTELLIGENT TECH
CHANNELS TECH CHANNELS
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