Intelligent Tech Channels Issue 29 | Page 59

CHANNEL CHIEF ME Giving people the chance to be creative and air their ideas is an important part of management to PAUL POTGIETER, Managing Director at Dimension Data Middle East. Clients are also crucial to defining what is relevant to the organisation he works for. Describe your current job role and the parts that are somewhat challenging? I have the immense privilege to represent one of the top global technology brands locally in the Middle East. Due to its relevance and differentiation in the region, it is one of the most instrumental enablers of technology known in our industry. Therefore, as Managing Director at Dimension Data Middle East, the epicentre of my focus and energy is invested in how we can do more – more in terms of creating value for our clients, our technology partners and our people. Bringing our people and our vast organisational assets together to allow our clients to gain value in a dynamic technology and business environment presents several challenges which must be turned into opportunities. These often can be daunting due to their overall risk, however, the most challenging part is to remind oneself of the prioritisation of what is needed. Essentially taking the time to zoom out, see the bigger picture and then zoom in to execute at an operational level. Can you explain how your company works with vendor partners? Our market efforts, investments and strategies are essentially fully immersed and integrated with our partners – this narrative was established right from our inception and remains in our DNA today, 37 years later and vital in the Middle East. As a system integrator with capabilities across the entire ICT value chain, our value is solidified in the partnerships we have to actualise the level of technical specialisation and integration needed for clients to realise true business value at scale and across the region. How do you ensure your organisation flourishes in a highly competitive market? In the information age, whereby our markets, our economic and social constructs are all interconnected, our litmus test concerning our competitiveness is defined by our relevance and differentiation in the market place. A source of value in this regard is our clients: our clients define if we are relevant to their objectives, whether we are able to differentiate and instil value in their businesses. Therefore, we are accelerating our investments in the region which amplifies our ability to manifest a greater degree of business value. As an outcome, we are able to localise transformational solutions that bring organisational agility to our clients to optimise their operations, productise and monetise new product offerings, notwithstanding leveraging new business models due to our ability to embed technology into the core of their businesses. What are the latest trends you see emerging across the channel? There are many. However, I believe that in the Middle East, our CXOs are inundated by demands from their businesses concerning how they leverage data. One of the major shifts in the regional market pivots around how we are moving from ‘data visualisation’ to ‘data actualisation and automation’. In essence, the influx of different data types, levels and constructs of data has left many CXOs with a perplexing scenario – first, how does my organisation make sense of these insights in a sustainable and repeatable way. Second, what does Paul Potgieter, Managing Director at Dimension Data Middle East INTELLIGENT INTELLIGENT TECH CHANNELS Issue 29 TECH CHANNELS 59