MIDDLE EAST
REGIONAL
CHANNELS
MID DLE EAST
Most recently, Extreme announced a new
cloud-enabled retail solution, Extreme Retail
Select, curated cloud technology packages
designed to remove the cost and complexity
associated with selecting, buying, building,
deploying and managing network services at
retail locations.
The turn-key network solutions give
retail chains and franchisees the ability to
quickly and easily automate set-up and
management of network connectivity
from one to thousands of sites, maximise
operational efficiencies and deliver
consistent services and experiences at scale.
Customers can also leverage an interface
that delivers end-user data, such as dwell
times, loyalty information, and site flow that
supports marketing and sales initiatives to
drive better business outcomes.
The company also recently announced
new capabilities for its Extreme Fabric
Automation software to augment enterprise
IT teams and reduce human error. The
solution now automatically manages the
validation, testing and operation of data
centre fabric networks while, at the same
time, providing critically important network
reliability and resiliency.
In 2020, organisations in the META
region and around the world will have to
adopt several new technologies to improve
efficiencies and remain competitive. There
are two particular trends that will see
transformational changes.
The first one is the practical deployment
of IoT devices everywhere, from smart
homes and connected wearables to Smart
Cities and connected healthcare. Second, as
cloud adoption is rising across industries,
2020 will see a new era in cloud computing
led by the distributed cloud, representing a
significant shift from the centralised model
of most public cloud services.
John Morrison, Vice President, EMEA and
APAC Sales, Extreme Networks, said:
Extreme’s partnerships
are centred around
a shared vision of
leveraging its joint
solutions to enable
positive change for
its customers and
communities.
“The META market is among the fastestgrowing
and most innovative regions in
the world. As a global brand, Extreme
Networks is excited to further expand its
operations and footprint across META at a
time where it is more important than ever
for businesses to have agile, reliable and
secure network infrastructure in place to
fuel their Digital Transformation efforts.
Extreme Networks is the right choice for
any organisation in this innovative region
that is looking for a trusted partner that
supports them on their journey.”
Maan Al-Shakarchi, Regional Director
for Middle East, Turkey and Africa, Extreme
Networks, said: “Extreme has an established
brand reputation in the region and we
regularly feature in analyst reports as a
leader in the enterprise wired and wireless
LAN markets, as well as an innovator in
fabric networking, Wi-Fi access solutions,
cloud-management and IoT security.
“We have a strong value proposition for
the many innovative enterprises that are
looking to enhance customer outcomes
and drive business growth by embracing
advanced technologies such as Wi-Fi 6, AI,
Machine Learning and IoT.
“We are therefore deepening our
commitment and support for our regional
customers and partners by doubling our
investment in this market. This marks the
beginning of a new chapter in Extreme’s
role in the META region and I am incredibly
excited to play a crucial part in this.” •
INTELLIGENT TECH CHANNELS
INTELLIGENT
TECH CHANNELS Issue 29
25