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A10 Networks says Redington can
help it recruit new reseller partners
into its Affinity Partner Program.
A10 NETWORKS APPOINTS
REDINGTON GULF AS
VAD IN ME
A
10 Networks has announced
a value added distributor
partnership agreement
with Redington Gulf across
Kuwait, UAE, Oman, Bahrain, Egypt, Jordan,
Lebanon, Iraq, Qatar and Saudi Arabia.
Under the terms of the agreement,
Redington will promote A10 Networks’
entire portfolio of leading solutions including
service provider network security to
support IoT in the age of 5G, multi-cloud
management, distributed denial-of-service
(DDoS) with Zero-day Automated Protection
(ZAP), carrier-grade networking (CGN) and
application visibility and analytics.
Ehab Halablab, Regional Channel
Manager – MENA at A10 Networks, said: “As
our company continues to increase focus
and investment in the Middle East region,
we require strong channel support to grow
our share of the enterprise market. We
believe that Redington, with its vast channel
network, can help us to recruit new reseller
partners into our Affinity Partner Program.
“We will also rely on their sales and
marketing expertise and technical training
INTELLIGENT TECH CHANNELS
INTELLIGENT
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services to promote the A10 Networks brand
and increase our partners’ knowledge of our
company’s technologies.
“Redington has a strong portfolio of
security vendors that provide solutions like
SIEM, IPS, DLP, packet broker and forensics,
that complement those of A10 Networks.
This plays well for both our companies and
provides growth opportunities. We look
forward to growing our footprint in the
region through this new partnership.”
With the addition of A10 Networks,
Redington can now build and offer partners
and customers a robust, end-to-end solution,
integrating complementary solutions from
various vendors in the company’s portfolio. It
Executives from A10 Networks and Redington Gulf
at the partnership signing
also gives Redington the opportunity of
revisiting existing customer accounts and
using A10 Networks’ solutions to cross-sell/
up-sell. Redington will be investing into a
‘train your trainer’ scheme, which involves a
dedicated employee getting trained by the
vendor. The distributor will then act as an
Authorized Training Centre (ATC) and build
scheduled technical workshops to deliver
high level technical training and updates
to resellers and partners, including
certification programmes.
Sayantan Dev, Senior Vice President at
Redington Gulf, said: “5G and multi-cloud
environments are two of today’s biggest
trends that will transform the market. 5G and
multi-cloud environments require the most
automated and reliable security solutions to
ensure that business-critical applications are
protected and always available.
“A10 Networks has proven market leading
technologies in these areas, and as such,
the vendor is an invaluable addition to our
portfolio. We are excited to be able to offer
the company’s security solutions to our
partners and customers across the region.”
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