MID
E EAS
DL
ID
AL
I O N E L S
G
E
R ANN
CH
DLE E
The enterprise applications
leader opens a new office in
Dubai and announces plans for
partner recruitment drive to boost
regional business.
IFS PLANS
PARTNER
DRIVE
IN MIDDLE EAST
I
FS, the global enterprise applications
company, has announced plans to
strengthen its Middle East operations
by opening its new office in Dubai and
expanding its channel partner network to
reinforce regional business.
In line with its expansion plans, IFS aims
to educate channel partners about the
opportunities with IFS as well as advantages
in specific aspects of ERP including service
management, enterprise asset management
and supply chain.
Mehmood Khan, Managing Director and
Vice-President for the Middle East and South
Asia at IFS, said: “IFS has been growing its
business at more than double the industry
average, with license revenue increases YoY
over 20% for the past six quarters. We are
expanding in the Middle East deliberately
and with purpose.
“The region plays an important role
in our overall revenue goals. We are
embarking on a partner recruitment
drive to help propel our business into
newer areas of growth. We are looking for
partners with local market knowledge and
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deep technical expertise in different aspects
of ERP, who can become our extended arm
in the market and act as trusted advisors to
our customers.
“IFS is looking for value-added resellers
and system integrators, whose appetite
to invest, grow and succeed complements
perfectly with our company’s vision
and global initiatives. While we are not
precluding working with a distributor,
our focus is to recruit limited but relevant
partners to help customers with their
business outcomes.”
Operating regionally through a channel-
led sales model, IFS will further fortify
its Middle East business by onboarding a
select number of tested partners based
on geographical presence and industry
capabilities. Partners with expertise in
verticals such as aerospace and defence,
manufacturing, engineering, construction
and infrastructure, energy, utilities
and resources, and service will have a
competitive advantage.
“Traditionally IFS has implemented most
of its projects directly. However, we have
a two-pronged strategy going forward:
provide customers with choice and have
reputed and well-established partners to
be the prime act in IFS projects,” said Rifai
Wahid, Director of Channel Sales, Middle
East and South Asia for IFS. “With IFS’s
market-leading products and a tier-one
enterprise customer base, partners have
the opportunity to grow their IFS
business at speed.”
Besides leveraging on the technology and
market strengths, regional partners can avail
various other benefits by working with IFS.
The company will provide the safeguarding
services to ensure customer success and
deep architectural skills in support of its
partner project teams.
To further demonstrate its strength
and stability in the Middle East market, the
company has moved to a newer and bigger
office located in Dubai.
With a direct presence in focus
markets such as the UAE, Saudi Arabia
and Oman, IFS is looking to adopt a
distribution model in other GCC countries
such as Kuwait and Bahrain.