ENTERPRISE TECHNOLOGY
ago. So we unveiled to the world what was
at that time a very cutting edge topic with
the world’s first digital business platform.
That was the starting point and not
the endpoint. There have been a lot of
innovations in expanding the platform
innovating deep and wide within that same
platform but in essence, what we do is still
the same. We help organisations transform
is we’re expanding our offices. So, we continue to invest in hiring and
expanding our offices.
This is a private place where we can showcase things in the
privacy of our own office to customers and partners alike.
Can you tell us anything about your involvement in the
Expo 2020 exhibition?
We are in discussions at the moment with the German Pavilion.
Germany is, if I remember correctly, in the top three of the global
participants in Expo 2020. We are very well connected within the
German business community here and supported in a big way, also
from the German Council and the German Embassy in the UAE.
We proactively and actively engage with them in looking at
fostering the collaboration between Germany and the UAE. At the
moment, Germany is working on the final touches of its pavilion for
Expo 2020. We are involved in these discussions and that will form
part of our participation in Expo 2020.
One of the things I mentioned is around continuous growth.
The overall technology spend in the region is not growing as much
as previously. We believe it’s growing between the three to five
percentage mark year on year – at present we are growing at a much
faster pace than that.
Are there any new major products that you’ve
introduced to the market?
The nature of IT budgets is changing, year on year we see that very
clearly. What does that mean? We see a lot of the traditional IT spend
being shifted into spend that’s more associated with innovation with
transformation, with digitalisation.
Infrastructure spend or spend on applications into these new
areas have been coming to the forefront in the past five years and
this is exactly the area we play in.
So it’s this dynamic of shifting IT budgets, which is actually driving
our business forward and naturally in order to do that we continue
to innovate on where we started from. Where we started from was
what we call the world’s first digital business platform over a decade
INTELLIGENT TECH CHANNELS
INTELLIGENT
TECH CHANNELS
Issue 26
Software AG has
formed a strategic
partnership with
Smart Dubai
themselves by adopting a technology-based
platform. We help them make more value of
the data because that comes part and parcel
with adopting such a platform.
We have also launched ALFABET which is
our business and technology transformation
platform. We have launched an ALFABET
accelerator globally. The ALFABET
accelerator allows organisations to adopt
a powerful technology service in a matter
of days and weeks, rather than months and
years as has been the case because it is
built with Artificial Intelligence with wizard
based technology that allows organisations
through a series of answering questions to
actually build the model that they need to
use ALFABET. This is a major innovation from
a product perspective.
We have also launched two cloud
solutions. One is the ALFABET FastLane
which is our IT portfolio management in the
cloud environment and the other one is the
webMethods.io integration to connect your
SaaS applications. ALFABET FastLane allows
organisations to generate dashboards and
reports quickly even in the most complex
IT architectures without configuration and
implementation time.
Also over the past 12 months we’ve
globally announced a series of major
partnerships, and I’ll mention three of
them. We’ve announced a partnership
with Microsoft which will help all Microsoft
customers around the world to migrate to
cloud on the benefits of Microsoft Azure.
That’s a very big and hopefully impactful
partnership. We’ve also announced a
partnership with Adobe and a partnership
around using IoT on the Edge with Dell EMC.
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