StarLink announces the appointment of new COO
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INDUSTRY APPOINTMENTS
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tarLink, a ‘true’ value-added-distributor
(VAD) based in the Middle East, Turkey
and Africa (META), has announced the
appointment of Zaidoun Arbad, who has
joined StarLink’s leadership team in the
capacity of Chief Operating Officer.
A forward thinking and innovative leader
with extensive experience spanning nearly
two decades in the META region, Arbad
brings a combination of sales prowess,
operational excellence, financial leadership
and global go-to-market expertise.
As COO, Arbad will lead the channel, to join StarLink’s team and I am incredibly
energised to help lead the company to the
next level in its global dominance tied with
operational excellence,” said Arbad.
Prior to joining StarLink, Arbad held
various positions at Cisco and HP starting
with a successful career in finance and
operations; he progressed into a successful
sales career as General Manager for Cisco
customer success and operations, and direct
the company’s finance and administrative
functions. This is a strategic position in
the continued improvement to StarLink’s
operational effectiveness.
“StarLink is experiencing accelerated
growth with the success of its unbeatable
strategy. We disrupted the market 15 years
ago by pioneering best-in-class value added
distribution. It’s a tremendous pleasure Kuwait, then as a Regional Channel Head for
Gulf and Levant. Most recently Zaidoun has
been the regional sales head and General
Manager for one of the niche cybersecurity
VADs in MEA.
I am incredibly energised to help
lead the company to the next level.
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Orange Business Services appoints Sahem Azzam as
Vice President for Middle East and Africa
O
range Business Services has announced
the appointment of Sahem Azzam as
Vice President Middle East and Africa. He is
based in the regional headquarters at Dubai
Silicon Oasis in the UAE.
Sahem brings over 15 years of
experience in the region to his new
role, including sales and marketing
management across the ICT industry and
networking space in several multinational
organisations. He takes over the regional
leadership position from Luc Serviant.
Issue 23
He will focus on accelerating the
growth of the business.
INTELLIGENT TECH CHANNELS
Indirect, Middle East, Africa, Russia (IMEAR),
at Orange Business Services.
Sahem brings over 15 years of
experience in the region to his new
role, including sales and marketing
management across the ICT industry
and networking space in several
multinational organisations.
Sahem will lead the Orange Business
Services regional team from the Dubai
headquarters, supported by offices in Egypt,
Morocco, Nigeria, Saudi Arabia and the
Arabian Gulf, South Africa and Turkey.
He will focus on accelerating the
growth of the business, leveraging
opportunities from the rapid digital business
transformation across the region, which
is creating a new operating landscape for
enterprises and governments.
“We are pleased to welcome Sahem
Azzam, who will play a critical role in
leading the regional team in the Middle
East and Africa, supported by our strong
partner ecosystem and innovation culture.
Our ambition is to accelerate our growth
in this very diverse region with unique
opportunities across many industries,
including large and complex Smart City
projects in the Arabian Gulf,” said Richard
Van Wageningen, Senior Vice President for
ice
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EA Sales
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