EXPERT SPEAK
a true Blockchain implementation that is
useful for users.
some of the factors that this concept is
fighting with. So, we will see it maturing
into a new generation of VR, which is more
standard across platforms and surely at
a lower cost which could then change the
future success of VR and AR. As and when
it is integrated seamlessly with the user’s
natural behavioural pattern, it will start
to become invisible, and that is the tipping
Chatbots and Virtual Assistants –
good to great
INTELLIGENT TECH CHANNELS
Issue 23
am
Data and insights have been at the core
of any transformation. Data has always
been a key to companies being able to
make decisions about products, services,
employees and strategies. The form of this
data and the formats have changed over the
last few years.
Old ways of looking at data are not
going to help us anymore. More and more
of our Digital Transformation engagements
with clients are starting with major
data engineering exercises. It is about
breaking the so-called Big Data into small
but actionable insights. A lot of data in
organisations isn’t structured appropriately
for analysis.
There is much to be done about
promoting data to be built into meaningful
business analytics and realising the full
Data to analytics; Machine Learning
to AI
point for every technology towards success
and growth.
lives, we have become very comfortable
with the idea of conversational interaction
which is now moving to a variety of systems
ranging from mobile devices to thermostats
and automobiles. It’s supposed to be a very
natural way to interact with systems, both
with voice and chat. Today it is still a work
in progress. The good news is that many
developments are happening in this field -
natural language processing, conversational
UI and sentiment analytics.
Empathy, human emotion and experience
are still at the core of any service. So,
although machines may be good at
delivering on clear-cut requests, they still
leave a lot to be desired when it comes to
dealing with empathy and human emotion.
This would be again one of the top trends
for 2019. I am sure we all would have had
extremely frustrating chatbot experiences.
But all is not lost on this one. In our personal
, C
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potential of the data being collected. Using
enhanced processing power to increase
Machine Learning, digital leaders will invest
more of their data with Machine Learning
and AI. Investment into data, analytics,
Machine Learning and AI could grow the
amount of data being used effectively by
three or four times
VR/AR/MR – will try to get its
act together
Will VR stay on or will it stagnate? I’m
starting to feel bad for Virtual Reality (VR)
because it appears so ‘cool,’ but it just
hasn’t been feasible beyond gaming and
highly specialised applications in today’s
marketplace. Most of the applications
you see around for VR are forced rather
than being natural and seamless. Even the
demand is not growing at a pace it was
supposed to.
MR, or Mixed Reality, on the other hand,
which combines AR and VR, continues to
be the name of the game in 2019 Digital
Transformation trends. It has found tons of
use cases in enterprise workforce training,
and it’s not just cool, it’s useful. And
that’s what technology is supposed to do.
There are even rumours that we will hear
something about a new AR or Mixed Reality
product and developer kit from Apple soon.
Lack of compatibility, dependence on
hardware, cost and customer apathy are
Search – taking the pain
from discovery
Search is reaching a tipping point and
becoming invisible to human behavioural
patterns. From a small box in the corner of
the web-page to visual and voice, search,
and assistance search is going main-stream.
Will we expect it to become a standard item
in digital strategy. One study says, Visual
and Voice search would amount to 50% of all
the searches done by 2020. What does this
mean for Digital Transformation that is B2C
focused and the e-commerce industry?
Making digital, human – a trend
that is changing how we look
at technology
A transformation is becoming more about
the experience; this one trend is making its
way slowly but surely on the scene. With the
overdose of data, technology, platforms and
digital, what we have forgotten, was ‘the
human.’ Last year saw many organisations
taking a step towards being more human
and, in 2019, more organisations will jump on
this and you will see many service providers
and agencies also doing the same.
We have started to understand that
technology and everything around it cannot
be the differentiator, it is just a facilitator.
Which technology or platform you choose is
becoming less relevant but what you do with
it, how you be relevant to your users, how do
you keep the human element and experience
in-tact and how do you enhance the
experience; is becoming the leading metric.
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