NEWS
Barracuda expands Partner Success Programme with new tools and training
Barracuda Networks has announced new enhancements to its
Barracuda Partner Success Programme. Building on the recent programme modernisation, the updates introduce new offerings and partner experiences designed to help MSPs and channel partners deepen expertise, improve operational efficiency and support business growth.
“ At Barracuda, our partners are at the centre of every decision we make, from product innovation to go-to-market execution,” said Michelle Hodges, Senior Vice President of Global Channels and Alliances at Barracuda.
“ We’ re creating more opportunities for partners to engage customers, sharpen differentiation and grow their business and making it easier than ever to do so. These enhancements reflect our ongoing commitment and our belief that partner success drives superior customer outcomes.”
Barracuda is introducing a redesigned partner experience with expanded demand generation capabilities. The update includes a through-channel marketing automation platform supporting cobranded campaigns, social and email syndication and turnkey‘ do-itfor-me’ execution. A forthcoming Partner Locator will help connect customers with certified partners.
The enhancements complement the BarracudaONE cyber-resilience platform by providing partners with a more integrated experience across customer engagement, enablement and growth activities.
Barracuda is also expanding the recently launched Barracuda Mastery Programme with additional role-based learning, technical labs and advanced sales and technical badges. New role-based segmentation and automation within the Partner Portal, including a guided journey supporting activities such as co-selling, are designed to simplify partner activation and help organisations scale their services.
“ Barracuda’ s expanded training, certifications and partner recognition programmes give us the tools to build expertise and stand out in a crowded market,” said Sean Furman, President at STF Consulting.
GTIA names inaugural Innovate Award winners at ChannelCon 2026
The Global Technology Industry Association( GTIA) has named Sentry Technology Solutions and Nucleus Networks as the winners of its inaugural Innovate Awards at ChannelCon 2026 in San Diego.
The awards recognise IT service providers that have deployed Artificial Intelligence solutions delivering measurable results for customers or within their own organisations.
Entries were assessed on measurable business impact, use of Artificial Intelligence and the ability of deployments to scale. Finalists in each category presented their projects at ChannelCon 2026, where attendees voted to select the winners.
“ The inaugural GTIA Innovate Award winners exemplify the leadership and innovation shaping the future of the IT channel,” said Dan Wensley, Chief Executive Officer, GTIA.“ Their ability to translate AI investments into measurable business outcomes sets a high bar for the industry and provides a powerful model for organisations seeking to drive growth, efficiency and customer value.”
“ Congratulations to the inaugural GTIA Innovate Award winners,” said Kelly Ricker, Chief Operating Officer,
GTIA.“ These organisations represent the best of what our community can achieve when innovation is paired with execution. Their solutions are delivering measurable impact today, and we’ re proud to recognise their leadership and contribution to advancing the IT channel.” •
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