INDUSTRY VIEW
The shift will move from transactional technology adoption to value-led co-innovation, underpinned by strong data foundations, responsible AI governance, and large-scale workforce reskilling. The commercial case is also strengthening. Snowflake’ s research shows that among early adopters, 92 % report positive ROI, as AI becomes embedded in daily operations, with nearly half of all code now AI-generated. Companies that succeed will treat data as a strategic asset, modernise their operating models, and enable employees to collaborate productively with intelligent systems at scale.
In a region as diverse and highly regulated as EMEA, competitive advantage will increasingly come from orchestrating trusted ecosystems that combine technology, talent, and deep industry expertise. Those who can scale AI responsibly, tailor solutions to local market realities, and deliver measurable outcomes – not just deployments – will define the next wave of enterprise growth. •
INTELLIGENT TECH CHANNELS
INTELLIGENT TECH CHANNELS
37