EDITOR’ S COMMENT
HDynatrace is evolving its partner strategy through co-innovation, co-selling and comarketing, enabling earlier engagement in transformation journeys and supporting autonomous, AI-driven operations. The rapid growth of advisory-led partnerships reflects a broader market shift towards outcomedriven services, with hyperscaler alliances and high-performing regional partners accelerating adoption.
He highlights that successful partners combine strong advisory capabilities with technical expertise, allowing them to deliver scalable, repeatable solutions aligned to ello and welcome to the latest edition of business priorities. Looking ahead, Snyder Intelligent Tech Channels. emphasises that expanding the regional
This month’ s cover story, which can be partner ecosystem will strengthen global found on page 15, features Jay Snyder, SVP of execution while enabling more localised, Partners and Alliances at Dynatrace. He tells industry-specific Digital Transformation us how strategic partnerships with global at scale. system integrators and regional partners
Elsewhere, on page 24 we hear how as are reshaping Digital Transformation by AI-driven threats reshape the cybersecurity shifting the focus from standalone tools to landscape, identity security is becoming a measurable business outcomes. critical control layer across the GCC.
Snyder explains that deeper collaboration Mahmoud Ahmed, Regional Sales with organisations such as Deloitte and DXC Director at Okta, explains that embedding AI Technology has created a multiplier effect, into identity platforms enables faster threat embedding observability into core service detection, stronger governance and reduced delivery and driving tangible results such manual effort. as improved cloud cost visibility, faster
For channel partners, this creates new deployment and enhanced productivity. opportunities to deliver managed services such as identity threat detection, governance and secure access modernisation.
Ahmed highlights the growing importance of securing non-human identities, including APIs and AI agents, which are increasingly targeted in automated environments.
Ultimately, he emphasises that partners who align identity security with compliance, data sovereignty and national AI ambitions will be best placed to drive trust, innovation and Digital Transformation across the region.
Don’ t forget, you can stay informed with daily news updates on our website, where we bring you the latest insights and developments from the world of business technology. I’ d like to wish you a productive and successful month ahead. Please enjoy this issue and take your time to explore the articles we have prepared for you. See you next time.
Mark Bowen Editorial Director mark. bowen @ intelligentglobalmedia. com
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