INDUSTRY VIEW tangible business advantage. Those that succeed will be able to show how to extract maximum value from existing AI investments.
AI-driven energy constraints will make sustainability the channel’ s defining challenge
In 2026, sustainability shifts from a boardroom goal to an operational imperative, driven by AI and Generative AI’ s soaring energy demands. Data centre power consumption continues to rise sharply, creating tension between AI growth and limited energy supply. Channel partners must help customers deploy more energyefficient solutions, adopt circular design principles and align AI innovation with energy responsibility.
Channelling success
In 2026, partner success will be defined by focus, trust and impact. The most resilient channel businesses will be those that evolve beyond transactions to become trusted advisors, helping customers balance innovation with responsibility. By leading on data sovereignty, delivering measurable value and driving sustainable outcomes, partners will not just fuel Digital Transformation but help shape a smarter, cleaner and more connected future for the industry. •
INTELLIGENT TECH CHANNELS 37