FEATURE CHANNEL PARTNERS
resources, configuration guidance and solution recommendations. For vendors, this shift not only lowers support costs but signals maturity in using their own technology to scale partner success.
Co-Innovation
Channel partners have grown sceptical of co-marketing engagements that deliver little more than a webinar slide deck or an email
Partners are pushing vendors to go beyond marketing and into co-innovation. template. In a market where differentiation is increasingly difficult, partners are pushing vendors to go beyond marketing and into co-innovation.
Co-innovation means working with partners to build joint solutions, share product roadmap insights early and collaborate on customer propositions tailored to specific industries. It means inviting partners into design
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