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CUSTOMER IDENTITY
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Introduction
Welcome to the final part of our three-part series on Identity-led resilience and the last deep dive on our Customer Identity learning track.
Companies thrive when their teams can seamlessly deliver resilient products that marry exceptional user experiences with robust authentication capabilities. Advanced customer Identity and Access Management( IAM) capabilities, delivered with Auth0 by Okta, can help make that happen.
Future market leaders providing apps, services, and digital content will share a common trait: speed. They’ ll innovate faster. They’ ll launch new products and scale faster. They’ ll adapt to changing market conditions and capitalize on new opportunities faster. These will be among their core competitive advantages.
What will be a key enabler of those advantages? Powerful yet easy-to-use Customer Identity and Access Management capabilities that developers can quickly build and easily integrate into their digital products. These CIAM functionalities also have to enhance those products’ resilience. That refers to their capacity to keep fully functioning despite the degradation or failure of any part of the underlying code.
To achieve these goals, development and project management teams need advanced authentication tools with turnkey low- or no-code features. These tools can enable them to focus more on innovations, so their products consistently deliver engaging, personalized, and differentiated user experiences – from initial sign-ups to subsequent logins across the entire customer journey.
With time savings measured in weeks, if not months, companies can accelerate time to market and enhance market positioning. Their teams can also use the insights from user data to drive new product features or customer engagement tactics today for revenue growth tomorrow. •
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