NEWS
Paratus Group expands operations into East Africa
Expansion spans Kenya, Rwanda, Uganda and Tanzania, strengthening regional connectivity with fibre backbone and digital infrastructure.
Pan-African telecommunications and network services provider,
Paratus Group, has completed its expansion programme into East Africa as part of ongoing efforts to connect communities and businesses across sub-Equatorial Africa.
Paratus Kenya has been operational since November 2024 as a licensed ISP and authorised Starlink reseller. Rwanda and Uganda have recently launched as ISPs, with Rwanda also providing Starlink services. Tanzania joined in 2025, delivering ISP services to enterprise and wholesale customers. The group supports sectors including retail, transport and logistics, education, health and tourism.
The Paratus East – West fibre route underpins the expansion by creating a terrestrial backbone from Maputo in the East to Swakopmund in the West, interconnecting with the Equiano subsea cable.
“ We now hold operational licenses in key East African markets,” said Martin Cox, Chief Commercial Officer at Paratus Group.“ Our
network and infrastructure enable enterprise and wholesale customers to access reliable, cross-border connectivity within the region and beyond, supporting their digital operations and growth.”
“ You can’ t trade if you can’ t connect. We’ re providing the infrastructure and delivering 24 / 7 connectivity across borders to enable businesses to thrive in the digital age. Our role in building East Africa’ s digital highways is as vital today as the traditional trade routes were centuries ago. Trade is in the DNA of the region, and the key to unlocking it now lies in the region’ s Digital Transformation and capabilities.”
Veeam appoints Kinda Baydoun to lead EMEA Partner Organisation
Veeam Software, a global leader in data resilience, has announced the appointment of Kinda Baydoun as the new Lead for its EMEA
Partner Organisation. Based in Dubai, Kinda brings four years of experience at Veeam, during which she has successfully led partner engagement across the Middle East, English-speaking Africa and Eastern Europe.
She has also played a key role in several EMEA-wide initiatives, including targeted promotions designed to accelerate adoption of Veeam Data Cloud( VDC) among top-tier partners.
Kinda Baydoun, Lead for Veeam’ s EMEA Partner Organisation, said:“ I am thrilled to be leading our EMEA partner team. As Veeam advances its SaaS-first strategy and deepens its focus on the enterprise segment, we are also strengthening our capabilities in key areas such as security and artificial intelligence. These priorities will be central to our work with partners as we continue to deliver data resilience solutions aligned with customer needs through structured, strategic collaboration.”
Tim Pfaelzer, General Manager and Senior Vice President of EMEA, said:“ Kinda’ s expertise and vision will be invaluable as Veeam continues to strengthen our partner ecosystem and drive growth in the EMEA region. Our strategic priorities include accelerating innovation, engaging partners and customers, digitally transforming, and empowering and engaging employees – all of which support our commitment to providing bestin-class data resilience solutions.” •
Kinda Baydoun, Lead for Veeam’ s EMEA Partner Organisation
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