Ericsson showcasing Artificial Intelligence and 5G
E ricsson is showcasing how AI and 5G are driving Digital Transformation and creating new opportunities for businesses and consumers at GITEX 2025. demonstrations and engaging discussions, we invite everyone to explore the future of connectivity with us.”
Petra Schirren, President Gulf at Ericsson Europe, Middle East and Africa, said:“ The overarching theme of our presence at GITEX 2025 is‘ Step Into What’ s Next’. We are excited to showcase how advanced technologies like AI and 5G drive Digital Transformation and create opportunities for businesses and consumers alike.
“ Our focus will be on showcasing differentiated connectivity, tailoring network performance to diverse needs and missioncritical solutions delivering secure, resilient communications for vital sectors.
“ We will highlight our commitment to sustainability and collaboration, showcasing partnerships fostering innovation and supporting UAE’ s Vision 2030. Through interactive
The company will be presenting a range of innovative products and solutions that highlight the power of 5G and AI.
“ Our showcase will include highperforming programmable networks
Petra Schirren, President Gulf at Ericsson Europe, Middle East and Africa
that are intent-based and AI-driven, designed to enhance connectivity and improve user experiences,” said Schirren.
“ Visitors can look forward to interactive demonstrations to see how Ericsson’ s technology can transform everyday life. We will also demonstrate scalable AI solutions that empower enterprises to optimise their operations and drive efficiency. Our demos will allow attendees to see firsthand how these
advancements can be applied across various industries.” •
Fortinet to showcase AI security and compliance
F ortinet’ s expanded GITEX 2025 presence will showcase AI-powered security, cloud solutions and operational technology demonstrations to help Middle Eastern organisations advance Digital Transformation while maintaining robust security and compliance.
Shadi Khuffash, Senior Regional Director of South Middle East at Fortinet, said:“ This year at GITEX Fortinet will have a bigger presence than in previous years. The booth in Hall 21( booth D20) will include demo pods, interactive showcases and partner participation.
“ The goal is to show how organisations in the Middle East can advance Digital Transformation while managing security and compliance needs. Visitors will experience live demonstrations of operational technology security, cloud solutions, SASE and AI powered security operations. The space is designed to let customers and partners interact directly with the technology and explore practical use cases in real world scenarios.”
Fortinet will present a broad set of solutions, highlighting how security can be integrated across different environments.
The OT360 Demo Kit shows security scenarios in energy, utilities and transport, focusing on visibility and risk management for critical infrastructure.
The Mobile Secure Connectivity Kit demonstrates reliable field communications for sectors such as oil and gas, power and emergency response.
FortiCloud, a cloud native platform, will show hybrid operations management, and Sovereign SASE highlights compliance with local data residency requirements.
Shadi Khuffash, Senior Regional Director of South Middle East at Fortinet
Each showcase is designed to reflect the real challenges
organisations face when adopting new technologies. •
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