INDUSTRY VIEW
Which technologies and innovations can make a difference to your end-customers’ business?
At F5, we help organisations tame the Ball of Fire in the AI-era across every app, every API, anywhere. We built the F5 Application Delivery and Security Platform to put control without compromise into their hands – deployable in any form factor, with single policy management, rich analytics and insights, fully programmable data planes, lifecycle automation and unified policies. This means fewer blind spots, stronger defences and better business outcomes.
How can a channel partner in your industry disrupt the regional market and gain a leading competitive position?
Channel partners have local expertise, relationships and knowledge of the market. They are also adept at combining various vendors’ solutions to deliver bespoke solutions for customers.
The most successful channel partners excel at this and are also good at staying ahead of the curve when it comes to new technological trends, such as multicloud and AI. Just as there are partners who were‘ born in the cloud’, we will also see more partners emerge based on their expertise in AI.
One of the key trends that we continue to see is that many channel partners are moving to a managed service provider( MSP) model. This is due to the shift from transactional hardware and
One of the key trends that we continue to see is that many channel partners are moving to a managed service provider( MSP) model.
software sales, which offer diminishing margins, to a more predictable and profitable recurring revenue stream.
This transition allows partners to provide continuous value to clients through proactive monitoring, maintenance and
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