Trusting in the channel to drive cloud solutions to market
In an age of increasing complexity, simplifying processes and seamlessly delivering technology to market is essential for ensuring quality end-user experiences. Gerben Wijbenga, CEO, Gamma Communications Europe, discusses how the company puts its people and customers front and centre, working closely with partners to establish itself as the go-to for all business communications.
Gerben Wijbenga, CEO, Gamma Communications Europe
The communications market is growing exponentially – partly driven by AI and other emerging technologies – with the broadband market expected to continue at a CAGR of 9.80 % from 2025 to 2034, according to Precedence Research.
Digital communications are integral to functioning effectively in everyday life, both on a personal level and a business level. Gamma Communications, a leading provider of Unified Communications as-a-Service( UCaaS) into the UK, Dutch, Spanish and German business markets, is laser-focused on supplying communication solutions via its extensive network of trusted channel partners and also directly.
The combination of network investment, a digital-first approach and in-house development skills has enabled Gamma to develop a comprehensive portfolio of communications services, disrupting the market with innovative and market-leading cloud-based services.
Gerben Wijbenga, CEO, Gamma Communications Europe, delves deeper into why the adoption of UCaaS solutions is essential for businesses to thrive in the modern work environment and why European customers need to get on board.
Who is Gamma and can you offer insight into the company ' s overall vision?
Gamma has been in the UK market for over 20 years now, selling communication services initially via the indirect channel, starting via partner channels in the SME segment. We’ ve grown at an impressive rate each year.
Since around five or six years ago, we have also been active outside the UK, with businesses in Benelux, Germany and Spain, using the same model via the partner channel servicing SMEs with communications solutions.
What has been most noticeable is how communications have progressed. We ' re now having conversations about UCaaS with a focus on delivering it to market. We ' ve seen the market change, we ' ve seen the products change, but the key focus for us remains on selling our services through the partner channel. In the UK, we have a large presence in the enterprise market, selling
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