Intelligent Tech Channels Issue 09 | Page 64

FINAL WORD Optimistic outlook for the superhuman app The rise of cognitive apps is driving smarter decision-making. Our minds are the new machines capable of manufacturing prolific ideas that can improve our daily lives. There are no more limits. The outlook for apps is optimistic says Michael Brown, Systems Engineering Manager, F5 Networks. Today’s operational complexities are challenging conventional thinking. Michael Brown, Systems Engineering Manager, F5 Networks. A recent report, The Future of Apps (FoA), sponsored by F5 Networks, sets out a vision for how business models will be significantly influenced by changing consumer behaviour based upon the use of artificial intelligence, decentralised systems and embedded interactive biometrics. The implications are immense and businesses must adapt to unstoppable consumer demand for more immersive, 64 impactful experiences. The onus is now on application, cloud and security experts like F5, working closely with the channel at every juncture, to map out a coherent road ahead and bring multifaceted potential to life. A journey of adaptation now lies ahead, which will require nuanced educative step-changes at all levels, and a willingness to upend convention to deliver unprecedented value and innovation. Contextual understanding Smart companies are thinking long-term. The traditional IT department is already being challenged with issues ranging from high-volume cyber attacks, fraud prevention and user identity issues, as well as trying to adapt to a kaleidoscope of possibilities with cloud architectural solutions. Today’s operational complexities are challenging conventional thinking. Tomorrow’s opportunities will evolve Issue 09 INTELLIGENT TECH CHANNELS