FINAL WORD
Optimistic outlook for
the superhuman app
The rise of cognitive apps is driving smarter decision-making. Our minds are the new
machines capable of manufacturing prolific ideas that can improve our daily lives. There are
no more limits. The outlook for apps is optimistic says Michael Brown, Systems Engineering
Manager, F5 Networks.
Today’s
operational
complexities
are challenging
conventional
thinking.
Michael Brown, Systems Engineering Manager, F5 Networks.
A
recent report, The Future of Apps
(FoA), sponsored by F5 Networks,
sets out a vision for how business
models will be significantly influenced
by changing consumer behaviour based
upon the use of artificial intelligence,
decentralised systems and embedded
interactive biometrics.
The implications are immense and
businesses must adapt to unstoppable
consumer demand for more immersive,
64
impactful experiences. The onus is
now on application, cloud and security
experts like F5, working closely with
the channel at every juncture, to map
out a coherent road ahead and bring
multifaceted potential to life. A journey
of adaptation now lies ahead, which will
require nuanced educative step-changes
at all levels, and a willingness to upend
convention to deliver unprecedented value
and innovation.
Contextual understanding
Smart companies are thinking long-term.
The traditional IT department is already
being challenged with issues ranging
from high-volume cyber attacks, fraud
prevention and user identity issues, as
well as trying to adapt to a kaleidoscope
of possibilities with cloud architectural
solutions. Today’s operational complexities
are challenging conventional thinking.
Tomorrow’s opportunities will evolve
Issue 09
INTELLIGENT TECH CHANNELS