His leadership style blends clarity and ambition with accountability and trust. gap, contribute to national objectives, and position themselves as long-term transformation partners.
Which technologies and innovations can make a difference to the channel market dynamics in the near future?
AI will reshape the partner landscape from agentic AI and assisted service delivery to advanced threat detection and client engagement. Partners that embrace that across their offerings will lead the market. NTT DATA recently introduced its Agentic AI platform, which combines autonomy, context-awareness, and goal-based reasoning creating opportunities for channel partners to build industry-specific solutions that adapt and act on behalf of users.
In addition, platforms that support secure vertical-specific digital solutions will unlock real differentiation. Lifecycle capabilities particularly in adoption, support, and managed services will become core to profitability. To achieve that, channel partners should have the ability to co-innovate with vendors across their solution stack.
How can a channel partner disrupt the regional market and gain a leading competitive position?
By shifting from transactional to transformational. Partners that lead with value, co-develop AI-powered solutions, and build vertical relevance can stand apart. Disruption will come from execution speed, depth, and trust. A partner that offers lifecycle value, delivers with precision, and aligns closely with clients and vendors will quickly move into a leadership position. Offering outcomes instead of products will define market leaders in the coming years.
Which non-competitive business do you admire for its channel drive and strategy?
Nofal admires NTT DATA’ s strategic global partner, Cisco for its long-standing commitment to the channel through market shifts, technology transitions, and economic cycles, their partner-first approach has remained consistent. Cisco has built one of the most mature and trusted partner ecosystems in the industry, anchored in enablement, joint success, and long-term collaboration.
Their recent evolution with Cisco 360 partner program, shows a clear understanding of how partner value must evolve from resale to lifecycle and services. Cisco continues to lead by example balancing scale with specialisation and investing in partner profitability through times of change.
Which aspects of your job role do you find rewarding and which challenging?
I find it rewarding to lead a region where the ambition is bold and the pace is real. Technology is not just a business enabler, but a central part of national vision and policy. Helping to shape the AI infrastructure landscape and working alongside top talent and partners is energising. The challenge lies in managing growth across diverse and very competitive markets while staying laserfocused on execution. But that’ s where the opportunity is to build a legacy in a region on the rise.
How do you best like to de-stress and re-charge off work?
I recharge through quality time with family and friends, staying active, and maintaining a healthy lifestyle. I enjoy travel especially to places where culture, good food, and nature meet. Exploring new experiences helps me reset, stay grounded, and return with renewed focus and energy. •
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