SAMIH MOUSSLY, SENIOR DIRECTOR, GLOBAL PARTNERS AND CHANNELS, EMEA SOUTH, SERVICENOW
Q & A
EDITOR’ S
Technology is evolving rapidly, with AI and cybersecurity now integral to most enterprise tech solutions, from IoT and Robotics, to Integration and beyond. As a result, organisations are under increasing pressure to ensure their teams have the right skills and qualifications to advise, engineer, and deploy these solutions effectively. With the demand for advance skills growing, training and certifications have become critical to help businesses stay competitive. Top executives from ServiceNow, Cumulocity, NetApp share their answers.
The answer lies in working with vendors that demonstrate a deep commitment to helping partners grow and profit. The partner programme is now rewarding partners for supporting customers in unlocking the full value of their ServiceNow investments. Through undeployed backlog recognition, partners are acknowledged when they drive adoption and help customers realise value from their existing assets.
One of the key enhancements is the near quadrupling of investment in partner incentives for 2025, with expanded and new programmes to help partners grow their business and revenue. This includes
IN THIS AGE OF DIGITAL PLATFORM ADOPTION HOW CAN CHANNEL PARTNERS MAXIMISE THEIR GAINS FROM VENDOR PARTNER PROGRAMMES?
SAMIH MOUSSLY, SENIOR DIRECTOR, GLOBAL PARTNERS AND CHANNELS, EMEA SOUTH, SERVICENOW
incentives such as eligible discounts, rebates, and valuable credits. These resources can be applied to training, professional services, and practice-building efforts, ultimately supporting partners in driving profitability and growth.
The programme now includes expanded specialisations, allowing partners to showcase their success in key AI areas, including Customer Experience GenAI, Employee Experience GenAI, ServiceOps, GenAI, Cybersecurity, and Tech Risk. The introduction of these specialisations is accompanied by the creation of the GenAI Customer Value Partner of the Year award, which will recognise partners who have successfully leveraged GenAI to deliver significant value to their customers.
One of the key enhancements is the near quadrupling of investment in partner incentives for 2025, to help partners grow their business and revenue.
The most recent update also helps partners unlock new revenue opportunities and capitalise on the rapid growth of ServiceNow’ s AI solutions
Another major update is the introduction of Product Line Achievements for Now Assist, which helps partners build credibility and position themselves as trusted advisors with proven expertise in ServiceNow AI solutions. This additional recognition allows partners to gain a stronger foothold as experts in the field, helping them attract and retain customers who value specialised knowledge.
Earlier this year, we announced significant updates to the ServiceNow Partner Programme to ensure partners have access to the latest AI innovations and are equipped to show all customers the power and value of AI for business transformation.
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