REGIONAL CHANNELS
MIDDLE EAST | MIDDLE EAST
SALESFORCE MIDDLE EAST PARTNER ECOSYSTEM GROWS 23 % IN FY2025
Salesforce revealed that its partner ecosystem in the Middle East has grown 23 % year-on-year in the fiscal year, FY 2025, reaching a cumulative total of 275 partners. Furthermore, these partners have expanded their expertise through a 24 % increase in certifications in the same timeframe, giving a cumulative total of more than 5,800 certifications.
Meanwhile, Salesforce Certified Individuals increased by 9 % year-on-year in FY 2025 giving a total of 1,403 Salesforce Certified Individuals in the region. In addition, Agentforce Specialist Certifications – an entirely new category of certification – reached 194.
Salesforce shone a spotlight on its top-performing partners at the Middle East Partner Awards, as part of the Agentforce World Tour Dubai, which gathered more than 2,000 attendees across Salesforce’ s regional ecosystem.
This year saw the introduction of two new award categories to recognise the importance of Agentforce and AIpowered digital labour as a catalyst for transformation: The Agentforce Readiness Partner award and the Agentforce Live Use Case Partner award underscored
Mukesh Kumar, Regional Vice President for Salesforce Alliance and Channels Middle East
Salesforce’ s commitment to empowering its partners to help drive AI transformation in the region.
Mukesh Kumar, Regional Vice President for Salesforce Alliance and Channels Middle East, said:“ The growth and development of our partner network in the past year has been phenomenal, with solid growth of the network and an increase in the depth of knowledge and skills, which will enhance Salesforce’ s ability to deliver AI transformation in the region. Our partner network has also been very excited by the introduction of Agentforce which is making agentic AI and safe, efficient, digital labour a reality for organisations in the region.
“ The Salesforce Middle East Alliance and Channels Awards truly underscored the immense value and expertise our partners bring to the entire Salesforce ecosystem. This event showcased the impact of a truly empowered partner network, celebrating the remarkable success they deliver for our shared customers,” Mukesh added.“ The continuous expansion, innovation, and unwavering dedication within our partner community made the 2025 awards a memorable occasion, and I extend my congratulations to all the winners for their outstanding work and wellearned recognition.”
The winners of the 2025 Awards were as follows:
• Customer Success Partner, Implementation – CSAT Winner: EI Technologies MENA
• Outstanding Knowledge Partner, Innovation – Credentials Winner: Publicis Sapient
• Sales Excellence Partner, Engagement – ACV Winner: Arcsen
• Community Impact Partner Winner: Cloud 11
• Digital Partner of the Year Winner: ConX Digital
• Outstanding New Logo Partner Winner: Globant
• Data and AI Partner of the Year Winner: PwC
• One A & C Partner of the Year Winner: Leadex
• Rising Star Partner Winner: T1A – Databorn
• Agentforce Readiness Partner Winner: Deloitte
• Agentforce Live Use Case Partner Winner: Horizontal
• Overall Partner of the Year Winner: ConX Digital •
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