ENTERPRISE TECHNOLOGY
Executive comments and vision
As leader of GBS, Abdullah Alasqah oversees strategic direction, business operations, and client delivery in Saudi Arabia. He is responsible for driving growth, building strategic partnerships, and aligning the company’ s services with national digital transformation goals. He also leads local talent development and ensures operational excellence across all engagements.
Leading GBS into the future requires a strategic blend of technical acumen, market foresight, and operational leadership. A deep understanding of Saudi Arabia’ s digital priorities, regulatory environment, and customer expectations is essential. Strong skills in stakeholder management, cross-sector collaboration, and vendor relations are critical to building sustainable growth.
The ability to nurture high-performing teams, invest in local capabilities, and maintain agility in a fast-moving market is also key. Abdullah emphasises a customer-first mindset and continuous innovation as essential qualities to strengthen GBS’ s role as a digital enabler and trusted technology partner in Saudi Arabia.
Typical challenges include managing rapid shifts in technology adoption, navigating regulatory changes, and maintaining service excellence across complex transformation projects. Attracting and retaining skilled talent in specialised domains such as cybersecurity and cloud is a constant priority. There is also pressure to differentiate in a competitive market while delivering measurable value to clients.
Balancing innovation with compliance, especially in regulated sectors like finance and government, adds further complexity. As GBS expands, maintaining a strong local presence and customer-centric approach remains critical to overcoming these challenges and delivering sustainable, scalable digital services across Saudi Arabia.
Delivering impact through digital transformation projects that align with Saudi Arabia’ s Vision 2030 brings the greatest satisfaction. Enabling clients to operate more securely and efficiently while building local talent and contributing to national digital goals is a core motivator. Seeing teams succeed in complex engagements reinforces the purpose of leadership. complex, multi-vendor projects and demonstrate operational excellence. GBS is committed to growing its local talent base, enhancing its service portfolio, and strengthening strategic partnerships – all of which position the company to thrive in an increasingly competitive and highpotential market.
Moving forward
GBS is actively expanding its vendor partner portfolio with a strategic focus on cloud technologies, which play a central role in the company’ s current growth strategy. Partnerships with global and regional leaders in cloud-native infrastructure, security, and platform services are a top priority.
Beyond cloud, GBS is also targeting vendors in emerging areas such as AI, machine learning, edge computing, and OT cybersecurity. These expansions enhance GBS’ s ability to deliver integrated, futureready services that align with Saudi Arabia’ s digital transformation goals.
As GBS scales its digital services footprint in Saudi Arabia, it sees exciting opportunities to deepen its impact and broaden its capabilities. •
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